Who we are
Atoms is building the machines that power the next era of progress.
Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.
Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.
This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.
We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.
If you want to work on hard problems with real-world impact, join us.
About the role
We are seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications across Atom's's core audiences: riders and drivers. This is a hands-on, high-impact role that sits at the intersection of marketing, operations, recruiting, and data. This role builds and optimizes the engagement programs that turn first-time riders into loyal customers, move driver candidates from application to first shift, and keep our employee drivers informed, engaged, and recognized throughout their time at Atom's.
The ideal candidate is a strong strategist and hands-on builder with a track record of driving measurable results through lifecycle marketing. This person brings sharp analytical instincts and a bias for action: someone who can design journeys at scale, segment audiences thoughtfully, test and iterate quickly, and write compelling, on-brand messaging. We're looking for someone who thinks end-to-end about the rider and driver journey and is obsessed with making every touchpoint feel like Atom's. If you've built lifecycle programs in Braze, love turning data into better experiences, and are excited about loyalty and rewards, we want to hear from you.
What you'll do
Own lifecycle marketing strategy across riders and drivers from first touch through long-term retention
Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs
Partner with Recruiting to build candidate journeys that move driver applicants from application to first shift
Own the driver communications that keep our drivers informed, engaged, and recognized
Work cross-functionally throughout the organization, including with Operations and Training to ensure our communications meet the needs of the business
Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement
Help shape and execute Atom's loyalty and rewards programming, including the Driver Milestone Program
Build segmentation and personalization strategies using behavioral, operational, and market data, partnering with Engineering to advance our data strategy
Design and run A/B tests on messaging, timing, channels, and offers, and turn results into clear recommendations
Track and report on lifecycle performance, including engagement, conversion, and retention metrics
Maintain Braze best practices, including data quality, deliverability, and message frequency
What we're looking for
Bachelor's degree
5–7 years of experience in lifecycle, CRM, or retention marketing
Experience in a fast-paced environment
Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale
Hands-on experience…