Description
About Us
Augeo is a global leader in loyalty and engagement platform technologies that create data-driven experiences, foster people connections and cultivate brand advocates worldwide. We are building an AI-first agentic loyalty system—unifying our platform to deliver an Audience of One experience for every individual. Our Applied AI team is at the center of this evolution, driving the product and go-to-market transformation that will define the next era of loyalty.
About the Role
We are looking for a Product Marketer to serve as the critical interface between Product and Sales. Reporting to the VP, Marketing and partnering closely with the Applied AI and GTM leadership teams, this role is the connective tissue that ensures every platform capability translates into revenue opportunity.
As the platform ships new features, you are the person who decides what matters, who needs to know, and how to make it land. You will translate technical product releases into compelling sales narratives, arm the sales team with the tools and messaging they need to win, and build the repeatable engine that keeps product innovation and commercial execution in lockstep. This is not a “create a one-pager and move on” role—you will own the full lifecycle from product release through sales adoption and customer impact.
Key Responsibilities
Product-to-Sales Translation: Own the end-to-end process of converting product roadmap, releases, feature updates, and platform capabilities into clear, actionable sales messaging. Distill complex technical functionality into value propositions that resonate with enterprise buyers.
Sales Enablement Engine: Build and maintain the sales enablement infrastructure—battle cards, feature briefs, competitive positioning, demo scripts, and objection handling guides—ensuring the sales team is always equipped to sell what’s new and what’s next.
Client & Prospect Demos: Confidently demo the platform to clients and prospects in settings ranging from early discovery calls to finalist presentations. Partner with Sales to tailor each demo to the buyer’s priorities and keep demo environments and storylines current as new capabilities ship.
Launch Orchestration: Lead the go-to-market execution for product launches, coordinating across Product, Engineering, Sales, and Growth Marketing to ensure every release has a clear audience, message, and distribution plan, including PR & analyst updates.
Competitive Intelligence: Monitor the competitive landscape across loyalty, engagement, and AI-driven experience platforms. Synthesize insights into positioning frameworks that sharpen our differentiation and give sales a strategic edge in every deal.
Voice of the Market: Serve as the feedback conduit from Sales back to Product—aggregating field insights, win/loss patterns, and customer objections to inform roadmap priorities and feature refinement.
AI-Powered Content & Workflows: Leverage AI tools (Claude, GPT, custom LLM workflows) to accelerate content creation, automate enablement delivery, and build scalable systems that keep pace with a rapid product release cadence.
What Success Looks Like in the First 90 Days
Days 1–30 | Map the Terrain: Deep immersion into the Augeo product portfolio, platform architecture, and current sales motion. Build relationships with Product and Sales leadership. Audit existing enablement materials and identify the highest-impact gaps.
Days 31–60 | Ship the System: Deliver a product launch playbook template and execute at least one feature launch end-to-end. Stand up a repeatable enablement delivery cadence (e.g., weekly product briefs, sales-ready release notes, or competitive updates). Lead your first live client or prospect demo alongside Sales.
Days 61–90 | Own the Bridge: Operating as the trusted link between Product and Sales. Have a clear point of view on what’s resonating in the market, what’s falling flat, and where the next product narrative needs to go. Sales knows your name and relies on…