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Job Description
Job Title: Lead Development Representative (LDR), Korea
Location: Seoul
Reports To: Director, Lead Development – APAC
The Job
We’re seeking a driven and strategic Lead Development Representative (LDR) to join our dynamic team. As a key player in our go-to-market strategy, you’ll be responsible for qualifying inbound leads and executing outbound prospecting initiatives to generate high-quality opportunities.
This role requires a proactive communicator who can plan and engage effectively with target personas across key industries, collaborate cross-functionally with marketing and sales, and contribute to building a robust pipeline that drives revenue growth. Enablement will be provided to build foundational solution knowledge, articulate industry-specific value propositions, and understand the go-to-market strategy.
Key Responsibilities
🔹 Inbound Lead Qualification
Assess and respond to inbound leads to determine fit and sales readiness. Conduct initial discovery using qualification frameworks to understand customer needs and buying intent
Collaborate with sales teams to ensure smooth handover of qualified leads
Maintain accurate lead data in CRM and enrich profiles with relevant insights
Support continuous improvement by tracking outcomes and sharing feedback with Marketing
🔹 Outbound Prospecting
Collaborate with Sales to plan and build targeted lists. Identify and research target accounts and key decision-makers. Craft personalized outreach by account and persona to generate interest and secure meetings through emails, calls, and social platforms.
Follow a qualification framework to identify business needs, budget, and buying intent. Ensure a smooth handover to Sales.
Maintain detailed records of outreach activities and prospect interactions in CRM
Continuously test and refine messaging to improve engagement and conversion.
🔹 Cross-Functional Collaboration
Within your assigned market you will work closely with local Marketing, Sales, Technical Sales, and other key stakeholders to generate and progress Opportunities in alignment with their defined Market priorities
Support Marketing activities, such as campaigns, events, and webinars where appropriate. Align closely with Marketing to synchronize campaigns and share feedback on lead quality.
Partner with Sales to handover Sales Qualified Leads (SQLs) and support follow-up.
Provide market and persona insights to enhance targeting and positioning.
Occasional travel to engage with Sales and Marketing in the field may be required
🔹 Pipeline Management
Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM.
Ensure a steady flow of high-quality leads that convert into revenue.
Report regularly on KPIs and conversion metrics to leadership.
Qualifications & Skills
Minimum 3 years in Lead Development, Sales Development, or Business Development. Experience in SaaS or B2B sales environments.
Self-motivated, growth-oriented, and results-driven --- someone who thrives on identifying new opportunities, initiating conversations, and driving pipeline growth
Proven success in both inbound qualification and outbound prospecting (phone and…