Driven to be the Best
People. Performance. Purpose.
At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into high-quality customer experiences that drive engagement, conversion, retention, and customer lifetime value.
This is a hands-on CRM leadership role that requires both strategic thinking and operational execution. The ideal candidate can independently manage campaigns and customer journeys, identify opportunities for improvement, and make informed decisions while operating within broader CRM and lifecycle strategies.
The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment.
What You'll Do:
Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function
Perks You’ll Get:
Access to Medical, Dental, Vision, Life and Disability insurance
Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
401(k) Retirement Plan with company matched contributions
Full training to learn the business and enhance professional skills
Employee discounts, including discounted prices on the purchase of Avis/Budget cars
Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
What We're Looking For:
3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagement
Hands-on experience managing CRM campaigns across email, SMS, and push notifications
Experience building and optimizing lifecycle and triggered customer journeys
Strong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar tools
Experience with promotional campaign setup, audience segmentation, and offer/promo code management
Ability to think strategically while executing tactically in a fast-paced environment
Strong project management and organizational skills with the ability to manage multiple priorities independently
Analytical mindset with experience using campaign and customer data to identify insights and optimization opportunities
Excellent communication skills, attention to detail, and commitment to execution quality
Prior experience mentoring, guiding, or supporting junior team members is a plus
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
The annual starting salary for…