Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Senior Roadshow Events Specialist
Axon | U.S. Public Safety
Your Impact
Bringing the Axon experience to communities and public safety professionals across North America.
The Senior Roadshow Specialist will own the strategy, planning, and execution of Axon's Roadshow program across the United States and Canada, bringing the latest Axon technology directly to new and existing markets through customer events, demonstrations, and community engagement.
This role combines strategic program ownership with hands-on field execution. The Senior Roadshow Specialist will identify priority markets, develop regional activation strategies, and continuously optimize the roadshow experience while spending significant time on the road leading events, building agency relationships, and representing the Axon brand.
Working cross-functionally with Sales, Marketing, Product, and regional teams, this individual will ensure the roadshow drives brand awareness, customer engagement, product education, and business growth.
What You'll Do
Roadshow Strategy & Planning
Own the strategy and execution of Axon's Roadshow program, including the deployment and utilization of the Axon demo and experience trailer across the United States and Canada.
Develop and manage the annual roadshow calendar, identifying priority markets, target audiences, and opportunities to maximize program reach and impact.
Partner with regional Sales and Marketing leadership to align roadshow activations with business priorities, agency engagement opportunities, and broader marketing initiatives.
Continuously evaluate and improve the roadshow experience, identifying opportunities to increase efficiency, audience engagement, and program impact.
Field Execution & Event Leadership
Travel extensively throughout the United States and Canada to lead roadshow activations, serving as the primary onsite decision-maker.
Own end-to-end event logistics, including venue sourcing, agency coordination, production, branding, transportation, setup, execution, and breakdown.
Build relationships with public safety professionals, agency leadership, and community partners while delivering engaging product demonstrations and exceptional attendee experiences.
Manage onsite staff, vendors, and event partners, proactively troubleshooting challenges and ensuring seamless execution.
Coordinate travel, demo trailer logistics, and event materials to ensure efficient transitions between stops, including cross-border travel to Canadian markets.
Budget, Measurement & Optimization
Develop and manage the annual Roadshow budget, ensuring resources are allocated effectively and spending is tracked against program goals.
Measure program performance through attendance, agency engagement, product demonstrations, customer feedback, pipeline influence, and ROI.
Translate performance data and stakeholder feedback into recommendations that inform future roadshow strategy and investment.
What You Bring
3+ years of experience in event management, field marketing, experiential marketing, roadshows, or program management.
Experience managing complex, multi-market event programs from strategic planning through onsite execution.
Ability to balance strategic thinking with hands-on execution and independently manage budgets, timelines, and stakeholders.
Strong communication and relationship-building skills, with the ability to confidently engage internal teams, external partners, and…