JOB SUMMARY
B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibility into every marketing function — content, demand generation, buyer marketing, and seller marketing.
Keep the marketing machine running with rigor: editorial calendars, cross-functional workflows, Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. This includes identifying and implementing AI automation within the platforms you own (e.g., Braze) to reduce manual lift over time.
B-Stock is an office-first company. You will be expected to work on-site three days per week on Tuesday, Wednesday, and Thursday at one of our offices in Boston, MA or San Francisco, CA, with Monday and Friday remaining non-office days where you may perform your duties remotely from your residence. We believe having consistent time together helps teams stay connected to the work happening across the business, collaborate in real time, and move ideas and decisions forward more effectively.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Braze Platform Administration & Health
Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed
Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync
Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers
Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics
SEO / AEO / GEO Performance Infrastructure
Apply SEO/AEO/GEO standards across published content
Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live
Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals
Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks
Content itself is created by the content team; this role owns optimization, tagging, and discovery structure
Website Performance & CMS Ownership
Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team
Monitor Core Web Vitals, crawl errors, broken links, and mobile usability; maintain a freshness standard (evergreen pages quarterly, high-traffic monthly) and deliver a regular health summary to marketing leadership
Own the publication SLA — time from content approved to content live — and hold the process accountable when pages sit in queue
Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses
Marketing Operations & Cross-Functional Workflow
Identify and implement AI-enabled automation within Braze and the GEO/content-optimization platform to reduce manual lift in campaign QA, segmentation upkeep, and content compliance checks
Run the master editorial calendar and ensure all functions are coordinated on timing, dependencies, and priorities
Serve as the connective tissue between marketing sub-functions and with sales, product, and customer success on shared programs
Flag redundancies and recommend consolidation across the marketing tech stack
MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES
4+ years of experience in marketing operations, content…