WHAT DOES A KAM OFF TRADE DO?
In this role, you will be accountable for creating value through driving revenue and developing strategic relationships with key customers in the Netherlands.
You will be responsible to deliver key revenue, value market share and pricing targets.
You will develop, and maintain, effective and strategic relationships with Key Customers.
You will be accountable for the implementation of the commercial plan.
You will demonstrate the entrepreneurship needed to respond effectively to changes in market conditions and customer circumstances
You will identify opportunities and guide the development and execution of the Best 10 strategy to maximize Bacardi’s performance.
ABOUT YOU
You live and breathe the Off Trade, with deep commercial knowledge and a genuine passion for the channel.
You're analytical and strategic, skilled at building business plans, forecasting sales, and spotting opportunities in a fast-paced, multi-branded environment.
You're driven by results, bringing energy and focus to everything you do.
You build strong client relationships with a proactive, consumer-first mindset, always putting our brands and our consumers at the heart of what you do.
You thrive in a collaborative setting, working closely with Marketing, Finance, and Supply Chain to bring plans to life.
RESPONSIBILITIES
Commercial Performance
Deliver on key revenue targets, including NSV, Gross Margin, ROI, and Value Share.
Negotiate trade terms, promotional plans, and marketing investments to maximize commercial results.
Provide accurate demand forecasting to Supply Chain and Finance to ensure budgeted sales and profit targets are met.
Customer Strategy & Planning
Develop, agree, and execute Joint Business Plans that deliver mutual growth for Bacardi and the customer.
Understand customer strategy and identify how to leverage Bacardi's strategy to grow the mutual business.
Prepare and implement account plans focused on promotion, pricing, and distribution.
Optimize promotional plans through disciplined execution of the ROI strategy.
Relationship Management
Build and maintain long-term relationships with Key Accounts and head office level.
Review brand performance with customers on a regular basis through Business Reviews and Selling Stories.
Act as a category and shopper insights expert, serving as a trusted advisor to customers.
Collaboration & Ways of Working
Collaborate closely with Marketing, Finance, Cat. Development, RGM and Supply Chain to execute plans effectively.
Analyse customer, market, and sales data to identify growth opportunities.
Implement standardized commercial best practices and drive change, efficiency, and effectiveness across the business.
Embed a customer-centric approach across all activities, keeping an external, market-facing focus.
SKILLS
Bachelor's degree required; Master's degree preferred. Minimum 3-5 years experience managing Key Accounts/Customers at national level within a leading FMCG company.
Proven track record of consistently delivering commercial results, building and nurturing strong relationships that drive long-term business growth.
Exceptional negotiation skills, with a strong ability to secure mutually beneficial agreements and maximize commercial outcomes.
Advanced analytical skills, capable of interpreting data to identify trends, drive insights, and inform strategic decisions.
Working knowledge of sales effectiveness tools, processes, and category management to drive growth and operational efficiency.
Good financial acumen and P&L understanding.
Hands-on, pragmatic, and autonomous, with strong self-organization and prioritization skills.
Fluency in Dutch, proficient in English (both spoken and written).
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where…