At Backbone, we live by the mantra that passion drives results. We partner with leading active lifestyle brands like YETI and Smartwool to drive growth through integrated media and communications. We only work with brands we believe in, and we pair teammates with brands that match their interests and expertise. You'll join a team of smart, driven marketers who share a passion for the outdoors and for doing great work for great brands.
The Job
The Associate Media Director is a senior, client-facing leader on our Media team. You'll be the strategic lead on 3 to 5 client accounts, accountable for media results on each, and a key partner to your Director on client health. You'll build full-funnel media plans that connect brand, performance, and community, and be the person clients and teammates turn to for a clear point of view. You stay hands-on in strategy, planning, and client leadership, and you direct execution through Backbone's channel teams rather than running every buy yourself.
You'll directly manage one to two Media Strategists or Media Coordinators. This role reports to a Media Director and is a clear step on the path to Media Director at Backbone.
The ideal candidate is a decisive, strategic thinker with depth in either brand or performance media and a working fluency in the other. You tell clients what the data says, even when it isn't what they hoped to hear. You develop people as well as plans, and you bring empathy to clients and teammates alike.
The Work
Lead strategy and client relationships on 3 to 5 accounts, owning media results and client health on each
Build and present full-funnel media strategies that connect brand, performance, and community to business goals
Own budget strategy, including forecasting, allocation, pacing, and reconciliation
Direct account teams and channel partners, keeping execution on strategy and on pace
Manage and develop one to two Media Strategists or Media Coordinators
Partner with analytics on measurement plans and turn results into investment decisions and present performance to clients
Track team hours in Harvest and support SOWs, renewals, and new business pitches
Grow vendor and publisher relationships, negotiating for preferred rates and added value
Share learnings and best practices across the Media team and contribute to department process development.
The Essentials
Bachelor's degree or equivalent experience
5-8 years of relevant paid media experience, with depth in brand or performance channels
4+ years leading client relationships, agency side preferred
Experience mentoring or training other media team members; formal management experience is a plus
Your Capabilities
Trusted client advisor who presents strategy clearly and holds a position under pushback
Builds full-funnel plans and explains how each channel drives business goals
Builds budgets and forecasts from business goals up and reallocates spend based on performance
Turns complex analysis into clear action, with strong storytelling skills in Excel and PowerPoint.
Develops people through clear delegation and direct, constructive feedback
Keeps teams focused while adapting plans as client needs shift
Proactive use of AI tools, with sound judgment about what to delegate
Challenges the status quo with new ideas, tests, and approaches, and spots growth opportunities for clients and Backbone, including across departments.
Negotiates confidently with vendors and publishers to secure value for clients.
Grow vendor and publisher relationships, negotiating for preferred rates and added value
The Extra Mile
Advanced measurement experience, including incrementality testing, MMM, or attribution
Fluency in growth metrics such as CAC, MER, iROAS, and LTV:CAC
Experience leading new business pitches or RFP responses
Experience with retail media, programmatic, or CTV platforms such as Amazon Ads or The Trade Desk
A love of the outdoors
A sense of humor
Be you, on our team. We seek to build an inclusive team and culture that values…