Job Description:
Title: Director of Marketing and Communications
Reports to: CEO
Compensation: $130,000 - $140,000/year
Location: Hybrid - San Francisco Bay Area. Can work remotely but will be required to attend occasional meetings in the BACR office or other locations. Some travel may be required, but it is not expected to be significant.
Benefits:
Core benefits: Medical, wellness/mental health benefit, dental, vision, life insurance, FSA (medical, dependent, transit), hospital indemnity, retirement, WellHub, Pet Insurance, employee assistance program
Additional Perks: wellness fair, people-centered work culture, ability to make an impact in your community through mission-driven work.
Time off: Include vacation, sick, 15 holidays, parental and medical leave policy, and mental health days
Growth: Include conference opportunities, regular training opportunities, and professional development week
Position Overview
BACR is seeking a strategic, adaptable, and narrative-driven Director of Marketing & Communications to serve as the steward of our brand, culture, and external presence. Reporting directly to the CEO, you will bridge strategic leadership with day-to-day engagement—building cohesive internal communications that unite our workforce while driving external brand visibility across the Bay Area.
This is a pivotal role for an empathetic communicator, skilled storyteller, and collaborative leader who thrives in a mission-focused environment and excels at translating complex organizational initiatives into inspiring stories.
Qualifications & Experience
Experience: 7+ years of progressive leadership experience in marketing, internal/external communications, public relations, or brand strategy (nonprofit or social impact sector preferred).
Internal Communications Infrastructure: Track record of designing internal communication systems for large, geographically distributed workforces.
Strategic Messaging Mastery: Proven capability to synthesize high-volume, multi-program operations into concise, highly persuasive narrative frameworks for executive audiences and major funders.
Strategic Vision: Familiarity with brand architecture concepts (House of Brands vs. Branded House) and campaign execution.
Funder Landscape Literacy: Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility (CSR) initiatives.
Crisis & Media Management: Proven track record handling crisis communications and executive thought leadership programs.
Tools & Platforms: Experience managing internal communication platforms (e.g., Workvivo, Slack) and modern web/social management tools.
Key Responsibilities
Internal Communications, Culture & Employee Engagement
Strategic Internal Communications: Develop and execute an internal communication strategy that keeps all staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals. Cascading Communication Systems: Design and implement clear procedures, norms, and processes to ensure leadership updates, policies, and strategic decisions flow thoughtfully and consistently from the Executive Team and Senior Leadership Team (SLT) to all staff.
Intranet & Community Management: Serve as the primary "Community Manager" for Intranet (Workvivo), leveraging the platform to celebrate employee achievements, reinforce shared culture, boost morale, and foster a strong sense of community across all sites.
Unified Internal Brand: Ensure a consistent look, feel, and tone across all internal channels, newsletters, and announcements so employees experience a cohesive, professional brand identity.
Leadership Connection & Transparency: Bridge the gap between senior management and staff by creating opportunities for open dialogue, transparent updates, and meaningful two-way engagement (e.g., All-Staff meetings, Q&As, leadership messages).
Culture & Policy Framing: Collaborate closely with People & Culture, Finance, and Senior…