Baker Home Exteriors – VP of Sales
This is a unique opportunity to take control of and propel you along your career path. Baker Home Exteriors invests in our employees by empowering success through a structured growth plan and intensive training courses. We value our employees by providing competitive benefits, prioritizing safety, and emphasizing work-life balance.
Baker Home Exteriors is a $40M residential remodeling company operating across four markets (Raleigh, Charleston, Asheville, Greensboro) with a growth target of $100M by 2029. This new leadership position will own the sales, business development, and revenue growth.
Apply today if this sounds like the opportunity you have been looking for!
Summary
The VP of Sales will lead and scale the residential roofing sales. This leader will build, coach, and hold accountable a team of home sales representatives, setting clear performance standards for lead conversion, close rates, average job size, and margin. The VP will partner closely with marketing and customer experience leaders to keep lead flow, pricing, and installation capacity aligned, while developing sales processes, compensation plans, CRM discipline, and forecasting that support predictable growth. The ideal candidate brings a proven track record of leading high-performing in-home or residential sales teams, ideally in roofing exteriors.
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The lists below are representative of the knowledge, skill and/or ability required.
Minimum Qualifications
8-10 years of Sales experience
5-7 years of leading a Sales team
Must have experience using a CRM
Proven track record of growth
Knowledge, Skills, and Abilities
A proven sales and people leader who has built and run teams
Experienced in construction, building products, home services
Steady and process-minded; you make people better and they stay
Comfortable building things that do not exist yet — new verticals, new markets
Curious about acquisitions and willing to learn
Honest, direct, and competitive in the right way
Essential Functions
Own the annual revenue number across all branches and verticals
Lead, coach, develop the sales team and its managers, including the leader(s) of the emerging multifamily vertical
Define the BHE salesperson profile and build recruiting, hiring, and training around it
Identify new verticals such as multifamily roofing, insurance-related work, and realtor partnerships, etc., and take BHE into them
Lead the sales stage of new market entry, help establish physical presence there
Play a growing role in acquisitions
Partner with Rev Ops, which owns pipeline systems, tracking, forecasting, and reporting, so you and your team can focus on selling
Partner with Marketing on lead generation and market launches
Physical Demands & Work Environment
Ability to travel to job sites for verification purposes
Comfortable working in both office and construction site environments
Ability to move and climb an extension ladder safely
Requires working in extremely bright or inadequate lighting conditions, in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures, including exposure to sounds and noise levels that are distracting or uncomfortable
Includes exposure to contaminants, hazardous material, or equipment
Mistakes are not easily correctable and have serious consequences, therefore safety procedures need to be followed
Disclaimer
The statements herein are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Baker Roofing Company is an equal opportunity employer and gives consideration for employment to…