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Associate Manager, Global Marketing - Access
Role Overview
The Associate Manager, Global Marketing - Access is the primary global marketing lead for sustaining initiatives across Baxter's Access portfolio. The role owns the commercial workstream for product changes and lifecycle priorities, translating technical changes into clear customer-impact assessments, aligned regional execution plans, and effective customer communications. Based in Malta, this position also serves as a key Western Europe (WEU) marketing resource, bringing regional market and customer perspectives into global portfolio decisions and identifying organic growth and geographic expansion opportunities.
Key Responsibilities
Sustaining Portfolio Leadership
· Lead the global marketing workstream for sustaining projects, including change controls, product and component changes, regulatory transitions, supply continuity actions, cost-improvement initiatives, and other lifecycle priorities.
· Own commercial change assessments by evaluating customer, workflow, market, and regional implications; define the level and type of customer, medical, and regional input required.
· Develop integrated commercial execution plans, including stakeholder alignment, customer communication strategy, regional readiness, feedback plans, timing, risks, and escalation needs.
· Lead development and approval of customer-facing materials such as letters, transition communications, FAQs, field guidance, and supporting sales or regional tools.
· Coordinate with Regional Marketing, Sales, Medical Affairs, Regulatory Affairs, Quality, Supply Chain, Manufacturing, R&D, and other partners to drive timely, consistent execution.
· Serve as the global marketing lead for portfolio-wide standardization, SKU optimization, rationalization, and harmonization initiatives; balance operational benefits with customer and market impact.
· Provide clear recommendations to portfolio leadership, identify decisions required, and proactively escalate commercial risks, customer concerns, or execution gaps.
· Create repeatable tools and ways of working for change assessment, regional activation, customer feedback, and sustaining project governance.
· Mentor and provide day-to-day guidance to junior team members supporting sustaining initiatives, including review of analyses, communication materials, and execution plans.
Product and Portfolio Innovation
· In addition to Global responsibilities, serve as a key Western Europe marketing resource for the global Access portfolio, bringing regional customer, clinical, competitive, tender, and channel considerations into portfolio strategy and development decisions.
· Identify and assess organic new product development opportunities, line extensions, product enhancements, and unmet needs.
· Lead early opportunity assessments, including market landscaping, customer need validation, competitive review, preliminary market sizing, value proposition development, and commercial attractiveness.
· Identify and advance geographic expansion opportunities by partnering with regional teams to assess market requirements, portfolio fit, customer demand, and commercialization needs.
· Plan and lead…