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Marketing and Communication Specialist SAC
Job Purpose:
* Drives sustainable business growth by embedding a customer-centric, insight-led Marketing and Communications strategy that enhances brand equity,strengthens customer loyalty, and delivers a differentiated end-to-end customer experience across Southern Africa Markets
* Drive demand-led marketing by enabling the development, implementation, and management of integrated marketing and communications programsacross Southern Africa, fully aligned to business strategy and Go-to-Market (GtM) priorities.
* Translate customer and market insights into tangible business outcomes through consistent brand delivery, strong launch execution, and rigorousperformance tracking against defined business and growth targets.
Key Tasks and Responsibilities:
Customer Experience Strategy & Execution
* Accountable for designing and embedding an end-to-end customer experience strategy, with campaign frameworks that reflect customersegmentation, seasonality, crop cycles, and channel across all touchpoints
* Translates customer insights and behavioral data into actionable initiatives that improve customer Acquisition, satisfaction, retention, and lifetimevalue.
* Implement and execute consistent, seamless and differentiated farmer- and channel-focused demand-generation campaigns
Enhance Value Proposition & Communication
* Refine core messaging, USPs, and value propositions, for effective communication
* Ensure communications clearly articulate customer value (benefit-led, practical, locally relevant) and support commercial conversion.
Integrated Marketing & Brand Leadership
* Drive the development and execution of integrated marketing, branding, and campaign strategies to drive demand generation and business growth.
* Accountable for brand governance, ensuring full compliance with Bayer Brand guidelines, corporate identity and communication standards across allmarkets.
* Conduct regular brand audits and drive continuous improvement in brand execution quality.
Loyalty, Engagement & Experiences
* Own the design and delivery of a scalable, data-driven loyalty strategy to strengthen customer engagement and long-term relationships.
* Drives segmentation and personalization strategies to enhance relevance and effectiveness of customer interactions.
Stakeholder & Ecosystem Leadership
* Leads cross-functional collaboration with regional and local stakeholders (CFS, Commercial, AgEx) to ensure aligned execution.
* Manages external partners (agencies, technology providers, vendors) to deliver high-quality campaign execution, loyalty solutions, and content.Performance
Measurement, Governance, Risk & Compliance
* Ensures all marketing, communication, and customer-facing activities comply with Bayer policies, regulatory requirements, and industry standards.
* Establishes governance frameworks to ensure consistency, quality, and scalability across markets.
* Track campaign effectiveness using clear KPIs (Customer satisfaction & Net Promoter Score (NPS) , Customer retention and loyalty metrics ,Campaign ROI and demand generation outcomes , Brand compliance and consistency scores , Digital engagement and conversion metrics , Budgetadherence and marketing efficiency)
* Implement a continuous improvement approach: test, learn, optimize, and apply learnings across markets and seasons.
Cross-Functional Leadership & Stakeholder Collaboration
* Collaborate with GTM, Partnerships, Commercial Operations, Sales, Agronomy, Regulatory, CFS, and other…