Putting people first, every day
BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.
Your Opportunity
The Co-op student, Intern or recent graduate will support the Lifecycle & Automation team, who sits within the broader Digital Marketing Team, by assisting with day-to-day operations, lead management, data administration, campaign execution, reporting, and process coordination activities. This role provides hands-on experience with marketing technology platforms, customer relationship management (CRM) systems, marketing automation tools, and marketing analytics. This role is net new and is either a 4 or 8 month term.
Key Responsibilities
Lead Management
Assist with lead routing, lead validation, record maintenance, and data synchronization activities.
Monitor and process inbound lead requests.
Route requests to the appropriate individuals, business units, service lines, or support teams.
Follow documented processes to ensure inquiries are handled accurately and efficiently.
Data Quality & Governance Support
Assist with maintaining marketing automation and CRM records.
Perform data imports, exports, regular audits, updates, and quality assurance checks.
Support data cleanup initiatives and ongoing database maintenance to ensure data consistency across systems.
Identify and escalate data issues requiring further investigation.
Campaign & Audience Support
Build and prepare audience and distribution lists based on defined campaign requirements.
Support email campaign execution, nurture programs, and event-related communications.
Assist with customer list management and audience validation.
Reporting & Analytics Support
Assist with monthly and ad hoc reporting and performance tracking.
Support dashboard maintenance and data collection activities.
Prepare basic summaries and operational metrics for stakeholders.
Testing, Quality Assurance & Documentation
Execute documented testing procedures for system updates and process changes.
Track, document, and communicate issues identified during testing.
Maintain process documentation, operational guides, trackers, and action logs.
Assist with documenting new procedures and workflow improvements.
What You'll Learn
Through this role, the student will gain practical experience in:
Hands-on experience with marketing automation tools
CRM systems and data management
Lead management processes
Data quality and governance practices
Campaign execution and audience management
Marketing reporting and analytics
Customer journey and nurture programs
AI applications in marketing automation and operational efficiency
Qualifications
Education
Currently enrolled or recently graduated in a post-secondary program in: Marketing
Business
Commerce
Data Analytics
Information Systems
Digital Marketing
Communications
Or a related discipline
Skills & Experience
Strong attention to detail and organizational skills.
Analytical mindset with an interest in data and technology.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong problem-solving and critical thinking abilities.
Comfortable working with spreadsheets and data.
Experience with Microsoft Excel and Microsoft 365 applications.
Interest in marketing technology, CRM systems, and digital marketing.
The expected salary range for this role is between $40,000 - $62,0 00.
Why BDO?
Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026 . This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.
At BDO, our people experience is guided by three core pillars— Do work with genuine…