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Job Description
Deputy Marketing Manager – Urology & Critical Care (UCC)
The Deputy Marketing Manager is responsible for driving sustainable growth of the Urology & Critical Care portfolio through strategic marketing, market development, product lifecycle management and commercial execution. The role partners closely with Sales, Medical Affairs, Regulatory, Finance, Supply Chain and Global Marketing teams to accelerate market penetration, strengthen customer engagement, support new product launches and achieve business objectives.
The incumbent will play a critical role in identifying growth opportunities, shaping market development strategies, fostering KOL partnerships, and ensuring excellent execution of marketing initiatives that drive revenue, profitability, and customer adoption.
Key Responsibilities
Business & Portfolio Growth
Support development and execution of annual marketing plans aligned with business objectives.
Drive portfolio growth through market share gain, category creation, customer conversion and new customer acquisition.
Monitor business performance, identify growth opportunities, and recommend corrective actions.
Conduct market analysis, customer segmentation, and competitive assessments to guide strategic decision-making.
Product Lifecycle Management
Manage the complete product lifecycle from launch planning to commercialization and portfolio optimization.
Develop product positioning, value propositions, messaging, and promotional strategies.
Partner with regional and global marketing teams to support launches and product expansion initiatives.
Build business cases for new products, market opportunities, and strategic investments.
Market Development & Clinical Engagement
Lead market development initiatives to increase therapy awareness and adoption.
Develop and maintain strong relationships with Key Opinion Leaders (KOLs), clinical stakeholders, and professional societies.
Organize educational programs, CMEs, workshops, symposiums, and advisory boards.
Support generation and dissemination of clinical evidence and customer success stories.
Commercial Excellence
Develop marketing campaigns and sales enablement tools that improve customer engagement and conversion.
Provide field support through customer visits, product evaluations, demonstrations, and strategic account planning.
Track campaign effectiveness and optimize marketing investments based on ROI.
Deliver regular competitive intelligence and market insights to the commercial organization.
Financial & Business Planning
Manage assigned marketing budgets and ensure efficient utilization of resources.
Support forecasting, demand planning, pricing strategy, and business reviews.
Drive profitability initiatives through product mix optimization and value-based commercialization strategies.
Cross-Functional Leadership
Collaborate effectively with Sales, Medical Affairs, Regulatory, Quality, Supply Chain, and Finance teams.
Lead cross-functional projects and business initiatives.
Support capability building of sales teams through product training and coaching.
Mentor junior marketing associates and contribute to succession planning and talent development.
Key Performance Indicators (KPIs)
Achievement of revenue and market share targets.
Successful execution of product launches and commercialization plans.
Growth in therapy adoption and market penetration.
KOL engagement and educational program effectiveness.
Marketing ROI and campaign effectiveness.
Pricing realization and profitability improvement.
Forecast…