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Job Description
The Product Manager MDS, Hypodermics and Anesthesia will lead the national marketing plan for the assigned MDS portfolio. The role will report to the Marketing Director for MDS, and, in this respect, will play a role in the planning and execution of the MDS Canada strategy. Specifically, the role is accountable for the product positioning, customer segmentation and development of annual strategic marketing plans. Elements will include the planning and alignment of execution strategies to accelerate sales and expand MDS Canada’s footprint within specific growth platforms. The role will also be involved in preparing the market (ie. customer groups) and the BD MDS commercial team for new product launches, supported by appropriate programs and services.
Job Responsibilities:
Develop and maintain expert market knowledge in terms of quantitative and qualitative market data
Analyze, interpret and report market data and trends to assist with the deployment of specific actions to maximize business opportunities and minimize potential threats
Lead the creation and execution of the annual business plans and long-term strategic plans
Organize and co-ordinate product launches including support of regulatory strategy for product licensing, lead pre-launch planning, implement pre-launch workshops with relevant stakeholders, conduct relevant market research prior to launch and define the regional go-to market strategy
Assist with the development and implementation of marketing communication programs across all elements of the communications mix, and collaborate with associate product manager to execute communication programs to the sales team
Provide data, information and support to the MDS sales teams, enabling competitive advantages to be realized on a regional basis
Manage the demand planning process; represent portfolio at monthly Demand Consensus meetings and strive to continue to improve forecast accuracy Test and implement sales training to improve product positioning and brand awareness
Support and participate in sales planning, opportunity management and customer engagements
Support and participate in GPO planning, RFP’s and unique market demands
Support and participate in Clinical Services development of KOL’s / Advocacy strategies
Own annual financial budgets and quarterly projections for platform revenue performance and profitability supported by market trends ·
Work closely with the MDS Sales Team, SCG Account Directors and Clinical/Medical Affairs Team to effectively implement marketing strategies and drive tactical plans to attain/exceed the financial targets ·
Engage in various digital marketing activities to include web content development, webinar execution, and lead generation management. Organize and execute national conferences and events
Act as the main knowledge leader with respect to competitive activities, initiatives, and partnerships to ensure proactive market awareness and action
Partner with Global Marketing to review integrated product messaging and roll out to the field ·
Develop and participate in sales training presentations at national sales meetings. Plan and execute product training for new Territory Managers in collaboration with Clinical Specialist(s)
Education and Experience:
Bachelor's Degree required , Marketing or Science background preferred
Bilingual in French and English would be an asset
2 to 5 years’ Experience in Sales or Marketing capacity required , in the healthcare industry
Knowledge and experience of the Canadian Healthcare…