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Job Description
Position Summary
The Senior Marketing Manager, Central Pharmacy Service Center (CPSC) Solutions is responsible for developing and leading BD's commercial strategy, market positioning, and go-to-market initiatives for Central Pharmacy Service Center solutions. This highly visible role will serve as the marketing leader and subject matter expert for CPSC, creating a compelling vision for how multiple BD solutions work together to help health systems improve medication preparation, inventory management, workflow efficiency, compliance, and pharmacy operations.
The successful candidate will establish and communicate BD's differentiated CPSC value proposition, drive customer adoption through integrated marketing programs, identify market opportunities and offering gaps, and influence future portfolio investments. This individual will work cross-functionally with Platform Leadership, Sales, Clinical, and Executive Leadership to accelerate growth and strengthen BD's leadership position in centralized pharmacy operations.
This role requires a self-directed strategic marketer who can independently identify opportunities, engage customers and industry leaders, influence stakeholders, and transform complex solution portfolios into compelling customer-centric value propositions.
Key Responsibilities
CPSC Market Strategy & Business Leadership
Serve as the marketing leader and internal subject matter expert for Central Pharmacy Service Center (CPSC) solutions.
Develop and execute the commercial strategy to accelerate adoption of BD's CPSC offering.
Analyze healthcare, pharmacy operations, and medication management trends to identify market opportunities and threats.
Partner with senior leadership to define priorities and growth initiatives that expand BD's position in centralized pharmacy operations.
Solution Positioning & Messaging
Develop a compelling, differentiated CPSC value proposition that demonstrates how BD solutions work together to improve pharmacy operations.
Create integrated messaging frameworks that unify products across the BD portfolio into a cohesive customer story.
Simplify complex operational and technical concepts into clear customer-focused business outcomes.
Develop customer-facing content, presentations, sales tools, competitive positioning, and thought leadership materials.
Serve as the primary marketing resource for CPSC messaging, positioning, and market education.
Customer Engagement & Voice of Customer
Engage directly with health system executives, pharmacy leaders, and operational stakeholders to understand customer needs and priorities.
Conduct voice-of-customer activities to validate messaging, identify unmet needs, and uncover market opportunities.
Develop customer advocacy programs including reference sites, testimonials, peer-to-peer engagement opportunities, and advisory councils.
Commercial Enablement & Sales Support
Partner closely with field sales teams to drive customer engagement and solution adoption.
Develop sales enablement programs designed to improve commercial effectiveness and increase solution-selling capabilities.
Train and educate sales teams on CPSC workflows, customer challenges, competitive positioning, and BD's unique value proposition.
Support strategic customer opportunities through presentations, business cases, executive discussions, and customer workshops.
Help commercial teams position multiple BD solutions as an integrated operational transformation strategy.
Competitive Intelligence & Portfolio Guidance
Maintain deep…