Location: Philadelphia or Denver, US (Hybrid)
Position Summary :
Bentley Systems is seeking a strategic and technically proficient Senior Manager, Global Marketing Technology to lead the strategy, governance, and evolution of our global marketing technology ecosystem. Reporting to the Director, Content Strategy and Operations, this role is responsible for defining and executing the long-term marketing technology roadmap, ensuring systems are scalable, integrated, secure, and aligned with business objectives.
The Senior Manager will oversee Bentley's marketing technology stack, manage the Marketing Operations team, and drive innovation through the adoption of AI-powered solutions that enhance how marketing plans, executes, and measures its work. This role serves as a key liaison between Marketing, IT, Security, Legal, Data, and other cross-functional teams to ensure technology investments deliver measurable business value.
Responsibilities :
Define and lead the global marketing technology strategy and multi-year roadmap, establishing the target-state architecture and prioritizing investments that support business growth and operational efficiency.
Govern Bentley's marketing technology ecosystem, including system ownership, user access, change management, documentation standards, and platform performance.
Oversee data flow and integrations across marketing, sales, customer success, product, and analytics platforms, ensuring data accuracy, consistency, privacy, and regulatory compliance.
Lead and develop the Marketing Operations team by establishing priorities, workflows, service standards, and operational best practices.
Manage the evaluation, selection, implementation, renewal, consolidation, and retirement of marketing technology solutions through structured vendor and build-versus-buy assessments.
Partner with Marketing leadership to define and execute Bentley's AI strategy, identifying opportunities to leverage AI and agentic workflows to improve productivity, decision-making, and marketing performance.
Evaluate emerging AI-enabled technologies and establish governance frameworks covering security, data usage, quality standards, compliance, and cost management.
Translate business requirements into actionable technology solutions and prioritized implementation plans, working closely with IT, Security, Legal, and Data teams.
Establish key performance indicators for marketing technology platforms, including system reliability, user adoption, utilization, data quality, and return on investment.
Drive global adoption of marketing technology platforms through training, enablement programs, user support, and comprehensive documentation.
Communicate technology strategies, recommendations, and trade-offs effectively to stakeholders and senior leadership.
Qualifications:
Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field, or equivalent practical experience.
8+ years of experience in marketing technology, marketing operations, revenue operations, or a related discipline within a complex B2B technology or software organization.
Demonstrated experience developing and managing an enterprise marketing technology roadmap across multiple functions, geographies, or business units.
Strong expertise with marketing automation, CRM, analytics, reporting, integration, and content management technologies.
Hands-on experience with Salesforce and Marketo is required.
Strong understanding of data management, system integrations, governance practices, and privacy regulations, including GDPR and CCPA.
Experience leading vendor evaluations, proof-of-concept initiatives, technology selection processes, and build-versus-buy analyses.
Experience leveraging generative AI and agentic AI technologies within business processes and marketing workflows.
Proven success leading teams and managing cross-functional initiatives involving multiple stakeholders.
Excellent communication and presentation skills, with the…