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Quote from Hiring Manager
As the Area Sales Manager for Istanbul, you will take on a key leadership role in one of the world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across the European side of Istanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.
Meaningful Work From Day One
The Area Sales Manager performs sales and distribution related tasks with activities aimed at brand building, increasing brand awareness among customers, and strives for the best possible market position for Brown-Forman brands at TT. The person in this position supports and cooperates with TT Channel Sales Manager. This role is responsible for meeting and executing personal and team goals. The Area Sales Manager manages and develops a team of Sales Supervisors.
What You Can Expect
Team management:
Leads the sales supervisor team and the team of B-F business partners.
Regularly coaches and develops the competencies of the Sales Supervisors in their team. (During field visits, 1 to 1 meeting, PGP, development plan, talent pooling, etc.).
Supports and develops the Supervisor team and the teams of B-F business partners through regular feedback, effective communication, listening to ideas, and open-mindedness to change.
It provides effective communication between the region and KA, traditional channels, On Trade, Marketing/Commercial Marketing and Finance.
Holds regular weekly sales meetings with Sales Supervisors to update results and gain improvement opportunities.
Make field visits with Sales Representatives and Sales Supervisors at least once a week.
Leads B-F Values and D&I in the traditional channel team and distributor teams.
Off-Trade – TT
It applies the traditional channel sales strategy in its region.
Creates action plans based on concrete analysis and delivers the strategic plan of his/her territory.
It makes regular visits to TT sales points in order to strengthen business partnerships with sales points in its region and to expand its scope.
Conducts regular distributor visits and site visits to enhance partnership-level cooperation.
Responsible for the sales (distributor purchases and field sales), distribution and visibility of B-F products.
It is responsible for displaying the products in its region in accordance with legal regulations and B-F standards.
It is responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.
Responsible for the inclusion of potential new traditional channel outlets operating in the region. In this direction, he guides the Sales Supervisors and the teams of B-F business partners.
It makes regional analysis that supports increasing the sales of B-F brands and the realization of company targets, constructs action plans and implements these plans together with their teams.
Implements the opening and/or closing of traditional channel sales points in the system in line with company standards.
It ensures that the budgets allocated for the activities are implemented appropriately and efficiently in accordance with the standards applicable in the company in line with the installation mechanics and deadlines.
It ensures the correct and effective implementation of sales campaigns/promotional activities.
It establishes and maintains good relations with all distributors as well as with selected traditional channel outlets.
It improves the performance and number of invested outlets in its region.
Plans and implements the regular and systematic customer visit strategy of team.
Supervises the visit effectiveness of Sales Supervisors and takes…