CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
For best results, use Google Chrome to view this page.
Meaningful Work From Day One
Revenue Growth Management is a critical growth driver for Brown-Forman and sits at the heart of our ambition to deliver sustainable, profitable growth in a rapidly evolving spirits market.
As Senior Revenue Growth Management Manager, you will partner closely with Brand, Commercial, Finance and Leadership teams to unlock value across our portfolio through best-in-class pricing, promotional effectiveness, pack architecture, channel strategy and customer profitability.
This is a highly visible strategic role with the opportunity to shape the future of RGM in the UK business. You'll influence some of our most important commercial decisions, balancing short-term performance with long-term brand and value creation across iconic brands including Jack Daniel's, Woodford Reserve, Diplomático , El Jimador and Gin Mare.
We're looking for a commercially ambitious and intellectually curious leader who thrives in ambiguity, enjoys solving complex business challenges and is passionate about creating value through data-driven decision making.
The working style for this role is 4 days a week from the office with Fridays working from home. The internal title for this role will be RGM Manager.
What You Can Expect
Partner with the Head of Category & Commercial Strategy to define and execute the UK Revenue Growth Management roadmap, embedding RGM at the centre of commercial decision making.
Shape the long-term commercial strategy for the portfolio, identifying opportunities to accelerate revenue growth, improve profit delivery and strengthen market competitiveness.
Lead strategic pricing and revenue management initiatives across the portfolio, ensuring pricing decisions drive both brand equity and sustainable profitability.
Develop robust scenario modelling and forecasting to support annual planning, medium-term growth strategies and key commercial investments.
Optimise price-pack architecture to ensure the portfolio captures changing consumer needs, occasions and channel opportunities.
Improve promotional effectiveness through rigorous evaluation of customer plans, investment efficiency and return on investment.
Identify opportunities to enhance customer and channel profitability through data-led recommendations on mix, trade investment and revenue quality.
Partner with Sales and Marketing teams to develop channel and customer strategies that support premiumisation, recruitment and profitable growth.
Evaluate strategic business opportunities including new routes to market, customer propositions, innovation launches, tenders and commercial investment decisions.
Establish and evolve market-leading RGM capabilities, tools and processes, helping build a value-growth mindset across the organisation.
Provide strategic commercial input into innovation, portfolio development and route-to-market decisions.
Monitor performance of key RGM initiatives, identifying opportunities, risks and actionable recommendations to maximise impact.
Act as a trusted commercial advisor to senior stakeholders, influencing decisions through clear insights, compelling storytelling and strong business acumen.
What You Bring To The Table
Strategic RGM Expertise
You bring significant experience in Revenue Growth Management, Commercial Strategy, Category Leadership or Commercial Finance within a leading FMCG/CPG or Beverage organisation. You have a proven track record of delivering profitable growth through pricing, promotional strategy, portfolio management and commercial decision making.
Commercial Acumen
You understand the drivers of value creation and profitability, with strong P&L awareness and experience influencing strategic business decisions through robust analysis and insight.
Advanced Analytics & Insight
You combine…