Welcome to the Agentic Commerce Era
At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce , Feedonomics , and Makeswift , we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.
Commerce.com is looking for a Director of Account-Based Marketing to drive enterprise pipeline and revenue across our BigCommerce and Feedonomics brands. This is an individual-contributor role for a senior ABM practitioner — someone who has personally built and run account-based programs, not just overseen them. You'll own a pipeline and revenue target for the enterprise segment, and you'll hit it through sharp account selection, tailored multi-channel engagement, and relentless cross-functional coordination.
This role doesn't manage people. It's built for someone who'd rather be in the work — building account tiers, briefing creative, orchestrating plays, and personally opening doors at target accounts — than managing a team around it. If you're a builder who thrives on ownership, speed, and getting a "no" to become a "yes" at a strategic account, this is your seat.
What You'll Do:
Account-Based Strategy & Execution
Build and own the enterprise ABM strategy across both BigCommerce and Feedonomics, from account selection through pipeline handoff
Develop account tiering models (Tier 1/2/3) and personalized engagement plays for named target accounts
Design and execute multi-channel campaigns — digital, direct mail, events, programmatic, and social — tailored to specific accounts and buying committees, not generic segments
Personally drive new-logo account penetration, using research, personalization, and persistence to open doors at accounts that matter most
Partner with our global teams for cross functional delivery where it plays
Pipeline & Revenue Ownership
Own a pipeline and revenue target for the enterprise segment across both brands
Build and maintain pipeline attribution reporting (influenced, sourced, and accelerated) tied directly to segment revenue goals
Report regularly on program performance, account engagement, and pipeline velocity — and adjust strategy quickly based on what the data shows
Cross-Functional Orchestration
Partner closely with Sales to align on target account lists, buying committee mapping, and account-level engagement strategy
Work with Product Marketing to ensure ABM plays are backed by persona- and industry-specific messaging, content, and battle cards
Collaborate with the other segment marketing pods to share learnings, avoid duplicated effort, and align on enterprise-wide account strategy
Brief and partner with Creative and Shared Services to produce high-quality, account-personalized assets quickly — without becoming a bottleneck for either team
Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach
Storytelling & Personalization at Scale
Translate account research and buying signals into compelling, personalized narratives that resonate with enterprise decision-makers
Build a consistent narrative across BigCommerce and Feedonomics that speaks to enterprise buyers' actual business challenges, not generic product features
Use intent data and account insights to know when and how to tell…