JOB OVERVIEW
As a FREELANCE Senior Analytics & Insight Manager you will be integral to the continued high performance of all campaigns at Billion Dollar Boy, including influencer and social campaigns.
You will take ownership of key projects as part of the Insights and Analytics team, managing day-to-day reporting, measurement solutions and larger analysis projects, as well as overseeing work done by more junior members of the team. You will work closely with the Client Services, Strategy and Paid Media teams to bring campaigns to life with in-depth analysis and insights.
Working closely with our global teams and our team at our sister agency Companion, you will have the opportunity to work on global projects with household name brands.
Responsibilities
Construct compelling data-led, in-depth insight stories and performance reports that provide a meaningful and client-relevant overview of past results and are used to inform future decisions and recommendations at both client and internal stakeholder level
Pull, blend, monitor, quality control, analyze and visualise data from a variety of both first and third party sources (social, audience, paid media, brand lift, conversion etc) provide robust measurement setups bespoke to the client’s needs
Build and monitor dashboards with Google Sheets and Data Studio to show campaign performance in real time.
Keeping up to date with social media platform analytics updates to ensure work is always at the cutting edge of our industry.
Build client relationships and join client calls to discuss campaigns, insights and key results.
Oversee and manage multiple projects simultaneously, meet communicated deadlines, and advise internal stakeholders on measurement approaches or solutions.
Define measurement frameworks and implement strategies, tools or processes to measure client objectives, effectiveness and key hypotheses. Set KPIs, benchmarks, targets and forecasts to support business or investment cases.
Work closely with the Companion team and spearhead or consult on further data or insights-related improvements on our proprietary management platform
Work alongside Strategy, Client Services and Paid Media teams on UK and global campaigns.
Help manage and further train more junior members of the team
Skills & Experience
5+ years experience required
Influencer/social media/content analysis experience a key requirement*
Creative or social media agency experience preferred
Experience with a range of measurement solutions, particularly ones pertaining to content/performance analysis or performance tracking
Proficient in Google Sheets (advanced data analysis & visualisation), Looker Studio (or dashboarding in general), SQL and working with and accessing databases.
Experience using and working with data from social media platforms (Instagram, Facebook, YouTube, Pinterest, TikTok), as well as other data sources such as paid media, Google Analytics/utm etc
Experience with or interest in leveraging and implementing AI tools to streamline complex workflows, provide more analysis points, support reporting, or detect wider trends
Experience with third party measurement solutions such as brand lift studies and sentiment analysis
Organised with high attention to detail
Experience managing internal/external stakeholders throughout complex and/or long-term projects
Strong communication and presentation skills
Ability to write clearly - without jargon - and construct compelling insight stories using all available first and third party data
ABOUT US
Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.
Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.
Since 2014, BDB has partnered…