About this role
Your team
The Global Marketing & Digital Wealth organization is a forward-looking, globally connected team supporting some of the firm’s most important priorities. Working across functions and markets, the organization helps create opportunities for business growth through integrated campaigns, brand platforms, communications, training, content, research and analytics, digital experiences, and client engagement.
Within this organization, the Japan Marketing team sets the strategic direction and delivers marketing plans for the client business. The team plays an important role in building brand awareness, strengthening preference for our investment capabilities, and using performance insights to continually improve the impact of its marketing activities.
Your role and impact
Based in Tokyo and reporting to the Head of Japan Marketing, this role will lead integrated marketing campaigns and initiatives supporting the strategic priorities of the Wealth and Institutional businesses in Japan.
You will work closely with local and regional marketing teams, Corporate Communications, client business teams, product teams, and other partners to shape the marketing direction and translate business priorities into effective campaigns. By combining creative thinking, strong execution, and performance analysis, you will help enhance client engagement, strengthen our brand, and improve the commercial impact of our marketing activities.
Your responsibilities
In every role at BlackRock, you'll be expected to apply sound judgement and critical thinking to solve complex problems, adapt as the business evolves, and combine the curiosity to explore new approaches and technologies with the rigor to challenge the results. The scope of this role also includes the following responsibilities:
Design and lead integrated marketing plans that support the growth of the Japan Wealth and Institutional businesses and contribute to the firm’s financial objectives.
Develop campaigns aligned with Japan’s business priorities, leading content strategy, messaging, campaign materials, and activation plans designed to reach relevant client audiences.
Partner with regional marketing teams across digital, events, content, and iShares, as well as investment teams, product strategists, client business teams, Asia Pacific (APAC) Corporate Communications, and Compliance, to deliver integrated marketing solutions.
Lead the development and review of fund marketing materials, including materials supporting fund launches, and represent Marketing in new business initiatives.
Serve as a brand ambassador, strengthening awareness, familiarity, and preference for BlackRock’s investment capabilities among clients.
Manage campaigns within allocated budgets and oversee relationships with third-party agencies and vendors where appropriate.
Ensure marketing initiatives follow BlackRock guidelines, controls, and processes, proactively identifying and resolving risks.
Your experience
At least eight years of relevant experience in financial services, preferably within asset management, banking, or wealth management.
Excellent written and verbal communication skills in Japanese and English, including the ability to write, edit, and proofread marketing copy.
Strong knowledge of the investment-management industry, including investment products, client segments, and the competitive landscape.
A creative and data-informed approach to developing engaging messages, evaluating campaign performance, and identifying opportunities to improve established practices.
Strong strategic, critical-thinking, quantitative, and analytical skills, with the ability to develop thoughtful solutions and implement initiatives independently.
Demonstrated ability to influence senior stakeholders and collaborate effectively across local, regional, and global teams without relying on formal authority.
Strong project-management, prioritization, and organizational skills, with close attention to detail and…