Position: Business Development Representative – SLED
Reports To: Senior Director, Digital Marketing
Department: Marketing
Location: Hybrid – New York City (2–3 days per week in office)
Work Authorization: Must be authorized to work in the US
BlueVoyant is seeking a Business Development Representative (BDR) – SLED to join our revenue team, dedicated to our State, Local Government and Education (SLED) business. This hybrid role is based in our New York City office 2–3 days per week. You'll act as the link between Marketing and the SLED Sales team, finding and qualifying new business across state agencies, counties, municipalities, K-12 school districts and higher education institutions through inbound and outbound outreach. You'll build relationships with public sector IT and security leaders, such as CIOs, CISOs and IT Directors, and use your knowledge of public sector budget cycles and procurement to create top-of-funnel demand.
What You'll Do: Find new business opportunities across state, local government, K-12 and higher education accounts within assigned territories.
Contact potential clients through cold calls, emails and social outreach to public sector IT and security leaders.
Present BlueVoyant and its solutions to potential SLED clients.
Identify client needs, including cybersecurity mandates, compliance requirements (e.g., CJIS, FERPA, state security frameworks) and funding drivers, and suggest appropriate solutions.
Develop and run lead generation strategies that book a targeted number of qualified appointments for the SLED Sales team, aiming to exceed quota.
Qualify leads from marketing campaigns, public sector events and associations (e.g., NASCIO, MS-ISAC, EDUCAUSE, CoSN).
Track public sector buying signals, including budget cycles, grant funding (e.g., State and Local Cybersecurity Grant Program), RFIs/RFPs and cooperative purchasing contract activity.
Set up meetings and calls between prospects and the SLED Sales team.
Work with channel, reseller and contract-vehicle partners on joint prospecting.
Build and refine call scripts, campaign cadences and email pitches tailored to SLED personas.
Use our prospecting tools and capture all activity accurately in the CRM.
Track and report productivity metrics and quota attainment to Marketing and SLED Sales.
Stay up to date with new offerings, pricing/payment plans and available public sector contract vehicles.
Work closely with the SLED Sales team and the Global SDR function.
What You'll Bring 1–2 years of proven experience as a BDR, SDR, internal sales or similar role.
Track record of meeting or exceeding sales targets or quotas.
Hands-on experience with multiple prospecting techniques, including cold calling.
Understanding of how state, local government and education organizations buy, including budget cycles, procurement rules, RFPs and cooperative contracts.
Experience with a CRM and email automation tools (Salesforce and Outplay/Outreach/SalesLoft preferred).
Working knowledge of MS Excel and data analysis.
Understanding of sales performance metrics.
Excellent verbal and written communication skills, with confidence making first contact and building lasting relationships.
Competitive, self-motivated and resourceful, with a positive, team-first attitude.
Nice to Have: Experience selling to the public sector or SLED market.
Experience in the cybersecurity or high-tech industry.
Familiarity with public sector cybersecurity frameworks and requirements (e.g., NIST CSF, CJIS, StateRAMP).
Education: Bachelor's degree or equivalent professional experience.
Why BlueVoyant? Be the first point of contact for public sector organizations protecting critical services, schools and communities from cyber threats.
Build your career in cybersecurity sales, working alongside SLED Sales, Marketing and channel partners with exposure to the full sales cycle.
Join a global, mission-driven cybersecurity company defending organizations worldwide with cutting-edge data, technology, and…