About Bobbie
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Bobbie for Change
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
The Role
We’re looking for the person who wakes up every day thinking about how to make the Bobbie experience better, and who partners closely with Product, Lifecycle, Creative and Development to make it happen.
You’re obsessed with our customers and driven by insight. You’ll be the voice of parents in every design decision. You’ll spend as much time understanding them (what confuses them, what worries them, what makes them stay or leave) as you spend in Figma, and you’ll turn that understanding into clear problem statements, sharp prioritization and well-crafted experiences.
You’re proactive. You don’t wait for a brief. You spot friction in the data, in support tickets or in a usability session, and you bring the problem, plus a point of view on how to solve it, to the table before anyone asks.
You’ll lead and rebuild our in-house UX/UI function, setting the standards, workflows and design culture the rest of the team builds on. You’ll own our design system and Figma hygiene end to end, starting with a new foundation, and bring personalization into the subscriber journey.
What You’ll Do
Lead the in-house UX/UI function
Act as Bobbie’s in-house UX/UI lead. Set the design vision, quality bar and ways of working as we rebuild the function.
Establish and evangelize UX/UI best practices, accessibility standards (WCAG) and design workflows across the product organization, staying current with industry trends and emerging tools.
Direct our ongoing UX/UI agency partner: set priorities, give clear creative and quality feedback, and raise the bar on their work.
Mentor designers and contractors, and be the go-to design partner for leadership.
Design across the subscriber journey
Design wireframes, prototypes and user flows to communicate ideas. Identify and fix UX/UI issues across the conversion funnel: homepage, product, cart and checkout pages.
Partner with Product Managers and Lifecycle Marketing to shape the subscriber journey, designing key moments across it: signup, plan management, billing, feeding-stage transitions, save flows, cancellation and winback.
Bring design and customer insight to personalization, working with Product and Lifecycle on experiences that adapt to each family’s stage and needs, onsite and throughout the subscription.
Build and own the design system
Own Bobbie’s design system end to end. Start by auditing it and rebuilding its foundation so the team can move faster without losing quality.
Develop and maintain design systems, style guides and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design.
Own Figma file hygiene and design…