- Where
- Gurgaon, Haryana, India
- Level
- Senior
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
The Global Data Manager, Marketing Measurement & Tag Engineering is a technically authoritative individual contributor who owns BCG's web tracking strategy, data collection architecture, and measurement governance across the global marketing analytics and data hub functions. This person is the organization's deepest expert on how marketing data gets captured at the source — designing the tagging solutions, data layer standards, and analytics platform configurations that determine the accuracy and completeness of every downstream dashboard, channel insight, and audience intelligence output the marketing analytics and data hub functions produces.
This role sits across both the analytics and data hub functions and the web and digital channel teams — serving as the shared technical measurement authority who ensures that what gets tracked is intentional, governed, and fit for the analytical and strategic purposes it is meant to serve. Without this person, the data that powers BCG's marketing intelligence is unreliable. With them, every insight, dashboard, and channel optimization decision the marketing organization makes is built on a foundation it can trust.
This is not a reporting role or an analytics role in the traditional sense. It is a deeply technical, strategically important engineering and governance function that operates at the boundary between marketing strategy and data collection — translating what the business needs to understand into precise, reliable measurement implementations that feed the broader analytics ecosystem with data it can depend on.
Measurement Strategy & Implementation
Define and own BCG's web tracking and data collection strategy across the global marketing digital presence — establishing a coherent, forward-looking measurement architecture that captures the behavioral, engagement, and conversion signals
Lead the design and deployment of tagging solutions across BCG's web and digital channel ecosystem — including Adobe Analytics, Google Tag Manager, and other tag management platforms — ensuring implementations are accurate, scalable, and aligned with the measurement plan
Set and enforce organizational standards for tag management, data layer design, and analytics platform configuration — creating the technical framework that allows the marketing analytics function to collect data consistently and reliably across a complex, multi-platform digital environment
Translate strategic business questions and marketing measurement priorities into precise measurement plans and tracking specifications — working with analytics leaders, channel owners, and product stakeholders to understand what needs to be measured and designing the technical implementation that captures it accurately
Partner with web development and CMS team to ensure data layer implementations are built to specification, tested thoroughly before deployment, and maintained as the digital environment evolves
Data Quality & Governance
Establish and enforce QA processes and standards across the marketing measurement environment — building…