Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
The Global Digital Marketing Analytics Senior Analyst is a hands-on analytical practitioner who serves as the dedicated analytics resource across BCG's digital marketing channel teams — including email, paid media, web, content, and beyond. This person is embedded in the day-to-day rhythm of channel execution and campaign delivery, providing the analytical support, performance interpretation, and data-driven guidance that helps channel teams make smarter decisions about how they plan, optimize, and evolve their activations.
This is not a reporting role. The Senior Specialist goes beyond pulling numbers to actively interpreting what channel data means, identifying what is and is not working across the channel mix, and translating those findings into clear, actionable recommendations that channel strategists and campaign managers can act on in real time. This person is a trusted analytical partner to multiple channel teams simultaneously — organized enough to manage a broad portfolio of analytical support needs, and sharp enough to add genuine strategic value to each one.
Channel Performance Analysis & Insight
Serve as the primary analytics partner across digital marketing channel teams — including email, paid media, web, social, and content — providing hands-on analytical support that helps each team understand and act on their performance data
Analyze channel performance data on an ongoing basis, going beyond surface metrics to identify trends, anomalies, and patterns that reveal what is driving or limiting channel effectiveness across campaigns and activations
Translate channel data findings into clear, actionable insight narratives that channel teams can use to make immediate optimization decisions — explaining not just what the numbers show but what they mean and what should change as a result
Develop a working understanding of how each channel's data behaves — its quirks, its limitations, its attribution challenges, and its most meaningful performance signals — so that analytical conclusions are always grounded in an accurate picture of what the data can and cannot tell you
Proactively surface channel performance insights to channel leads and campaign managers without waiting to be asked, identifying inflection points, underperformance signals, and optimization opportunities as they emerge
Campaign & Activation Analytics Support
Support the analytics needs of active marketing campaigns across the channel mix — providing pre-campaign audience and benchmarking analysis, in-flight performance monitoring, and post-campaign measurement and insight synthesis
Build and maintain campaign performance trackers and channel scorecards that give channel and campaign teams clear, current visibility into how activations are performing against goals across all relevant metrics
Conduct cross-channel campaign analyses that connect the dots between how audiences are engaging across email, paid, web, and other digital touchpoints — identifying patterns in cross-channel behavior that inform how campaigns should be sequenced, optimized,…