Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
BCG.com is a highly trafficked web property, publishing hundreds of articles, reports, and perspectives annually. As AI-powered search reshapes how decision-makers discover and consume thought leadership, BCG is investing to ensure its content surfaces prominently—not just in traditional search, but across AI-generated answers, featured snippets, and emerging generative engine results.
We are seeking a Senior SEO/AEO/GEO resource who specializes in on-site content discoverability, with a strong foundation in keyword research and strategic SEO planning. This role ensures that content is not only discoverable within the site, but also aligned to how users search, think, and navigate topics.
You will act as a strategic partner to content, product, and marketing teams—translating keyword insights into content structures, internal linking systems, and scalable discoverability frameworks—and participate in hands-on execution of search optimization on BCG.com.
Key Responsibilities
Keyword Research & Strategic SEO Leadership
Lead comprehensive keyword research to identify user intent, topic clusters, and content opportunities
Translate keyword insights into content strategies, site architecture, and taxonomy design
Partner with stakeholders to prioritize content based on search demand, business value, and discoverability gaps
Provide strategic guidance on: Content creation and expansion opportunities
Topic clustering and pillar/cluster models
Search intent alignment across the content ecosystem
Content Discoverability Strategy
Design and implement systems that ensure content is both searchable (externally) and findable (internally)
Map keywords to content and ensure logical, scalable internal linking structures
Identify and resolve gaps where content exists but is not aligned to high-value search demand
Align taxonomy, tagging, and categorization with keyword themes and user intent
On-Site SEO & UX Optimization
Ensure content is structured to reflect target keywords and semantic relevance
Optimize page templates for keyword clarity, content hierarchy), and scannability
Improve navigation and related content modules using keyword relationships and topic modeling
Implement structured data to reinforce content meaning
What You'll Bring
BA/BS in Digital Marketing, Marketing, Information Technology, or equivalent experience
5-10 years of experience in search strategy and execution, preferably at a B2B organization
Proven ability to translate keyword data into actionable business and content decisions
Deep understanding of: Search intent and SERP behavior
Topic clustering and semantic SEO
On-page optimization and internal linking
Experience with tools like: Ahrefs, Semrush, or similar (advanced keyword research)
Google Search Console, GA4
Screaming Frog / Sitebulb
Strong communication skills—able to advise and influence non-SEO stakeholders
Additional info
YOU’RE GOOD AT
The ideal candidate for this role will have experience working in a fast-paced global environment. They must be comfortable with ambiguity and default to…