Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
We're seeking an SEO/GEO/AEO Specialist to support our global SEO and discoverability strategy. You'll execute across keyword research, on-page optimization, technical SEO, and modern search discoverability research and implementation (including AI-driven and zero-click experiences) — working directly with our Digital Content Strategy team to ensure content is findable, well-structured, and aligned to how today’s users search and find content online.
Day-to-day, this means producing keyword research, answering stakeholder questions about SEO and discoverability platforms, running site audits, implementing on-page optimizations, and supporting actionable performance reporting that can be used to inform optimizations. You’ll use tools like Semrush, Google Search Console, Adobe Analytics, and more. You'll coordinate with editorial teams to translate SEO guidance into action, and flag gaps and opportunities as you find them. You’ll also identify opportunities to improve how our content is structured and understood by search engines and AI systems (e.g., extractability, internal linking, and structured data). Where relevant, you’ll adapt content to increase visibility in features like snippets, AI summaries, and other zero-click surfaces. This includes optimizing content for visibility in answer engines and AI-powered search experiences, not just traditional rankings.
What You'll Bring
You must have:
3-5 years of hands-on SEO experience, with exposure to both content and technical workstreams
Ability to read content with an SEO lens — identifying structural, intent, or keyword issues at the page level
Ability to triage a site audit and prioritize fixes by business impact, not just severity
Experience executing SEO requests and documenting optimizations in a structured, trackable way
Demonstrated ability to execute on-page optimizations and keyword research independently
Experience producing SEO reports with plain-language context for non-SEO stakeholders, not raw data pulls
Experience measuring performance beyond rankings (e.g., impressions, snippet capture, zero-click impact)
Familiarity with how AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity) are changing content discoverability
Curiosity about emerging search paradigms, including generative/LLM-driven discovery
Working proficiency with Semrush, Google Search Console, Adobe Analytics or comparable platforms
Strong written English communication skills for interfacing with a global team
Preferred:
Prior experience in a B2B or large-scale content environment
Familiarity with site crawl tools such as Screaming Frog or Sitebulb
A portfolio of past SEO work — demonstrated results matter more than credentials
Additional info
YOU’RE GOOD AT
Working independently and delivering against defined milestones without needing close oversight — you take ownership of your workstream and follow through
Communicating clearly across teams — you can explain SEO concepts to non-technical stakeholders without losing them in jargon
Understanding how search behavior is…