Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Senior Analyst – BCG Vantage on our Client Focus path within BCG's Marketing, Sales & Pricing (MSP) Practice Area, you will deliver on the following responsibilities in-alignment with the client and commercial priorities for the Topic business:
Deliver value to clients via individual functional expertise and/or institutionalized knowledge assets (products, tools, data, workshops, frameworks, surveys, domain-specific data and related expertise, etc.)
You will contribute on cases (client projects) and proposals by contributing relevant analysis and insights and help create strong impact for the client.
While on these client staffing assignments/ projects you are expected to understand client requirements, business implications and provide in-depth expertise across brand & marketing topics, channel-level understanding to deliver on comprehensive analysis and strategic priorities of the client project.
You will support commercialization efforts for the topic/sector working, in conjunction with business leaders, through contributing analysis and insights to proposals, client workshops and marketing materials.
Additionally, as a Senior Analyst in BCG Vantage, you will contribute to developing AI-led assets, agents, Claude Skills as intellectual property for the business. You will further assist in onboarding and training colleagues based on your topic/sector expertise.
Travel requirements to support client projects, proposals, conversation starters will be minimum 60-80% and may vary across the year
Liaises with case team leadership and other specialized teams (e.g. BCG X) to bring out the optimal solutions to ensure that requests/projects are delivered in an optimal manner
Leverage his/her expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, maturity assessment etc) as well as client casework.
Be responsible for creating and maintaining best-in-class institutional content and knowledge that supports and advances the Digital Marketing topic (e.g. case vignettes, credentials, toolkit evaluations, vendor management, etc).
What You'll Bring
Master’s Degree preferred, with demonstrated high academic achievement
4-6 years of industry or consulting professional work experience
Previous experience at a consulting firm, eCommerce, marketing agency firm strongly preferred
Strong Excel skills required and hands-on experience with Google Ads, Facebook Ads
Understanding of DSP/DMP platforms (Google DoubleClick, DV360 etc.), Mar-Tech, AdTech Platforms, Microsoft Access, and/or Alteryx is a plus
Prior experience in a start-up environment is desirable
Flexible, self-motivated, and proactive out-of-the-box and critical thinker
Excellent interpersonal and communication skills, fluent written and spoken English
Strong business acumen and problem-solving capabilities
Who You'll Work With
As a Senior Analyst – BCG Vantage on the Client Focused path , you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external…