Locations : Denver | Chicago
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Senior Manager – BCG Vantage on our Topic Activation path within BCG's Marketing, Sales & Pricing (MSP) Practice Area, you will deliver against the client and commercial priorities for the Sector/Topic business. You will work with a team of Sector/Topic experts to support case work, content development and business build initiatives. You will drive the IP/content agenda, with support from the team, and lead scoping and execution of IP projects. You will be responsible for performance across all KPIs (case billability, quality, content creation, etc.).
Additionally, as a Senior Manager – BCG Vantage, you will engage with case teams & clients based on your individual expertise and demonstrate differentiated impact and value-add to BCG clients and case teams.
This role will be a part of the Marketing & Customer Growth Topic, leading our B2B Marketing holistic offer build, bringing your deep hands-on experience & expertise in B2B Technology/SaaS Marketing, Account-Based Marketing (ABM) and Field Marketing to shape our go-to-market offer.
YOU'RE GOOD AT
Leading B2B marketing problem solving for technology and SaaS clients across Field Marketing, Account-Based Marketing, enterprise demand generation and pipeline acceleration
Translating market, customer and account insights into target account strategy, segmentation, ABM and Lead Gen/Demand plays, campaign calendars, field/event motions, executive engagement programs and account-specific content strategies
Leading development and commercialization of knowledge assets, including marketing maturity diagnostics, field marketing operating models, account planning templates, marketing-sales alignment playbooks, campaign measurement frameworks and pipeline dashboard, diagnostic frameworks, benchmarks, analytical tools, AI-enabled workflows, playbooks and repeatable implementation approaches that case teams can deploy with clients
Advising senior marketing, sales and GTM stakeholders with expert presence and credibility, including CMOs, CROs, VP Field Marketing, VP Demand Generation, ABM leaders and Revenue Operations leaders
A dedicated and focused innovator, skilled at building offers and influencing internal and external stakeholders across all levels of seniority, demonstrating expert presence and credibility
Leading projects effectively from start to finish, mobilizing team to deliver on business priorities and commercial impact
Acting as a highly effective coach and mentor, guiding team members to achieve goals efficiently and effectively
Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced setting
What You'll Bring
5+ years consulting experience in relevant B2B marketing & GTM topics required; candidates with consulting experience preferred
In lieu of consulting experience, 7-10+ years minimum industry experience required in core B2B marketing roles (Account-Based Marketing (ABM), Lead Gen/Demand Gen, MartTech, Strategy & Operations functions), with preferred experience in Big Tech…