strategic marketing lead Beauty & Personal care
Our team currently has an opening for a Strategic Marketing Lead.
ROLE & RESPONSIBILITIES
Job Summary
As a Strategic Marketing Lead, you will be a key member of the Brenntag North America Beauty & Personal Care team, reporting to the Strategic Marketing & Business Development Manager.
This role is responsible for developing and driving Brenntag’s content and marketing strategy across North America, ensuring alignment with business priorities and growth objectives. The Strategic Marketing Lead will oversee the creation and execution of integrated, multi-channel campaigns, with a strong focus on thought leadership, digital engagement, and customer-centric storytelling.
Executing against the Americas growth agenda, this role will leverage data-driven insights, market trends, and best-in-class marketing technologies to identify opportunities, attract new customers, and strengthen brand positioning. The Strategic Marketing Lead will play a critical role in driving customer acquisition, enhancing engagement, and expanding market share through high-impact, strategically aligned content initiatives.
Job rESPONSIBILITIES
Content Strategy & Development
Own and drive the overall content strategy, ensuring alignment with business objectives, market trends, and commercial priorities
Develop and execute high-impact content across multiple channels, including: Email marketing campaigns
Social media platforms
Webinars and digital events
Campaign landing pages
Collaborate closely with supplier partners to co-create relevant, value-driven content that supports product positioning and innovation storytelling
Lead the development of sales enablement tools, including brochures, sell sheets, and presentation materials
Identify and curate forward-looking concepts and ideas to support innovation pipelines and marketing initiatives
Marketing Planning & Calendar Management
Own and manage a rolling marketing calendar, ensuring consistent and strategic campaign execution
Develop and maintain an integrated editorial calendar aligned with: Key industry events
Product launches
Supplier partner priorities
Ensure all content initiatives are timely, cohesive, and aligned across channels and regions
Thought Leadership & Insights
Create and deliver trend presentations to support internal teams, customers, and supplier partners
Translate market trends and insights into actionable content and campaign concepts
Position the organization as a thought leader within the industry through strategic storytelling and content development
Performance Measurement & Optimization
Define and track key performance indicators (KPIs) to measure marketing effectiveness, including: Campaign performance (engagement, conversion, ROI)
Social media analytics
Lead generation and contribution to pipeline
Monitor and analyze customer voice (VOC) and sample requests to inform content strategy and product positioning
Provide monthly performance reports with actionable insights and recommendations for optimization
Cross-Functional Collaboration
Partner with sales, technical, and supplier teams to ensure content supports commercial goals and customer needs
Align content and campaigns with broader business strategies to maximize impact and ROI
All other duties as assigned by management
Ideal PROFILE
eDUCATION AND EXPERIENCE
3 to 5 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industry
Bachelor’s Degree in Chemistry, Biology, Engineering or similar and MBA a plus
Bilingual – English, French, Spanish, Portuguese a valid plus
Excellent verbal and written communication skills
Positive attitude, detail and customer oriented with good multitasking, organizational ability and attention to detail
Demonstrated problem solving and conceptual thinking abilities
Ability to work in a fast-paced collaborative environment
Good understanding of online marketing and…