At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Position Summary:
BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Content and Omnichannel Capability Owners to work in the BMS Munich site. This person will apply their knowledge of the pharmaceutical business and technology to translate local business priorities into technology use cases that enable cutting-edge personalized orchestration journeys.
This position will drive the Brand Teams, Commercial IT, and global CASA capability owners to marry business needs with technical solutions. Ultimately, they will be accountable for the delivery of local adaptations of global capabilities needed for innovative approaches in content models, content operations, content creation, and/or personalization.
This position is a key player on the “Personalization Squad” of Brand, Campaign Delivery leads, Content Specialists, and Analytics & Insights representatives to drive end-to-end personalization execution – by taking the lead in enabling new channels, platforms, or capabilities especially those that are industry-leading.
This position reports to the Director of Content Transformation.
Responsibilities:
Lead the definition and governance of local marketing capabilities in partnership with the Global Capability Owners, including the alignment with global standards with local adaptations/exceptions where allowed.
Own the relationship with IT to activate/enable new technologies in the market and provide ongoing management
Content Production capabilities include: content model technologies (offshore content hub activation, agentic briefing), content operations tools (MLR AI), and content authoring tools
Omnichannel Enablement capabilities include: channel enablement and personalization platforms (SFMC, consent, GEO, synthetic personas, content-generating AI).
Campaign Measurement: understanding campaign, channel and format impact and building data for personalization
Accountable for driving IT to develop and efficiently execute country-level technology roadmaps that reflect the Art of the Possible. Makes hard decisions effectively, including communicating and documenting rationale
Serves as the recognized expert, providing input into strategy by anticipating industry trends and translating them into capability recommendations that enhance content delivery and/or personalization
Qualifications:
Deep expertise and a proven track record of developing & executing personalization strategies and tactics across all channels (personal and non-personal), preferably in the pharmaceutical industry (or in industries with heavy digital channel usage)
Leading in a fast-paced cross-functional environment, influencing decisions and coaching teams in a way that produces innovative outcomes
Working with technology to drive use of AI tools for pharma commercial applications
Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics
Fluency in English is required and German is preferred
6+ years of experience in digital marketing operations (execution) within a large, complex organisation.
Deep expertise in most of the following:
Offshore content production models
AI-assisted briefing or MLR reviews
Content authoring tools
Channel activation and maintenance: web, IVA, WhatsApp, video, etc
Content management systems,…