At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Position Summary:
BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Campaign Delivery leads to work in the BMS Munich site. This person will own and track campaigns from briefing through to execution, ensuring a smooth and on time delivery. They lead the execution of the engagement plan – while partnering with Brands on the personalization strategy to ensure seamless translation into cross-channel orchestration and performance tracking.
This position will serve as a key integrating force for content creation within the “Personalization Squad” of Brand, Content & Omnichannel Capability Owners, Content Specialists, and Analytics & Insights representatives to drive end-to-end personalization execution.
This position reports to the Director of Content Transformation and may manage Leased Workers.
Responsibilities:
This person will manage campaign delivery end-to-end (from briefing through to execution), ensuring a smooth and on time delivery. They lead the execution of the engagement plan and cross-channel orchestration, while supporting strategy, content development, and performance tracking.
Responsibilities include a focus in two interconnected areas:
Content using local AORs
Campaign using derivative content via our scaled content capability, Mosaic.
Specific areas of focus relevant to either or both of the above include:
Brand and production liaison
The primary liaison to the Brand, BMS Production team and advisory support across the full lifecycle of content - from upstream planning through downstream execution and delivery. This includes making sure that production and development teams have access to the right brief and documentation for successful content development
Drive alignment between brand strategy, creative intent, and production execution while maintaining clear ownership, accountability, and governance discipline
Maintains regular dialogue with brand leaders to understand priorities from a strategy perspective – and design the corresponding tactical plans for successful omnichannel campaigns
Reports deviation from plans and process to CASA leadership through established process flows and communication channels
Partners with Personalization Specialists to ensure the brand book of work accurately reflects the required volume of content and variations as per the Omnichannel Blueprint
Planning & Enablement
Maintains visibility into plans and forecasts of content volumes, flagging any concerns around capacity or timings with leadership in a proactive manner
Ensures that delivery and creative teams have access to critical documents and assets (Content Playbooks, Design Systems, Brand Guideline, the brief) to connect strategic intent to tactical delivery
Ensures AORs and/or Mosaic creative teams have understood the brief and are confident in the successful delivery of campaigns
Identifies and manages risk, partnering with cross functional colleagues to recommend solutions to minimize disruption
Book of Work Ownership and Program Management
Understand a brand’s full book of work (AOR and Derivative) by attending key meetings and review relevant documents
Ensures that the book of work is delivered on time and to expected quality standards using enterprise tools including Workfront
Builds and manages the project plan for each creative asset and serves as the…