At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Position Summary:
The Content Specialist (m/f/d) acts as a critical BMS link between German brand teams, Agencies of Record (AORs), Business Insights & Technology (BIT), Commercialization AI Strategy & Analytics (CASA), and Mosaic to ensure BMS Germany’s content libraries are accurate, searchable, compliant, and activation-ready. This role is accountable for upholding content integrity and as such owns the local implementation of metadata /taxonomy standards, is responsible for tagging accuracy, seamless asset transfer, and building well-structured content libraries that enable GenAI-driven content creation and content reuse across the European region. This role ensures adherence to BMS metadata standards, supports BMS claims management, drives BMS content quality and compliance practices, promotes best-in-class approaches for efficient, searchable content management, and oversees content production workflows to deliver timely, compliant, and high-quality assets across channels.
This role will partner with US Content Team to adapt and translate global standards, ensure that global content is properly adapted/translated, and that Mosaic Content is optimized for reuse as Germany is often the lead market for the Global to Local model. As such, this role is located in the Munich site and must be fluent in both English and German.
Key Responsibilities:
Serves as accountable BMS point to ensure content quality and compliance per BMS standards and marketing content platforms.
Marketing Content Library & Claims Readiness:
Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse.
Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
Coordinate with Agencies of Record (AORs), CASA, and Mosaic to uphold content integrity and timely delivery of content
Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g. updated taxonomy implementation)
Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels
Metadata, Taxonomy & Searchability:
Partner with the US Content Team to locally uphold standards and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing content DAM systems.
Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.
Workflow Orchestration & Vendor/Agency Enablement:
Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
Coordinate with Agencies of Record (AORs), CASA, and Mosaic to uphold content integrity and timely delivery.
Qualifications & Experience:
Fluent in English and German.
Content Governance Expertise: Deep understanding of metadata standards, tagging protocols, and compliance requirements.
Cross-Functional Collaboration: Ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
Digital Asset Management (DAM) Proficiency: Skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
Analytical Thinking: Strong capability to interpret data and leverage insights for process…