#TEAMBULK ARE HIRING A HEAD OF BRAND PARTNERSHIPS, PR & COMMUNITY
At Bulk ™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more.
Join us, and be part of what's next.
IN A NUTSHELL
We're looking for a Head of Partnerships, PR & Community to lead how Bulk™ connects with culture, builds communities and earns attention across the UK and Europe.
You will own everything Bulk™ earns rather than buys: partnerships, athletes and creators, PR and earned media, our organic social channels, community, and the events and activations that bring the brand to life. Your job is to take the brand strategy and turn it into relationships, moments and content that people choose to take part in and talk about.
This is a build role. Today these responsibilities sit across several teams and no single owner. You will bring them together into one function, decide where we invest, and lead a small team and an agency to deliver it.
WHAT WILL YOU BE DOING?
Brand Partnerships, Athletes and Creators
Two distinct models sit under you, and they are run differently. Ambassadors and athletes are a small, contracted portfolio built for long-term credibility. Creators are a broad, changing network briefed and activated at speed. You own both and protect the difference between them.
Build and lead a portfolio of partnerships with brands, gyms, venues, athletes and creators that strengthens Bulk's relevance and reaches new audiences.
Identify and negotiate opportunities that deliver clear value, from long-term collaborations to campaign partnerships and cultural moments.
Set clear objectives and review partner performance, so investment delivers against brand and commercial goals.
Keep the ambassador roster small, deliberate and genuinely aligned to the brand, and the creator network large, fast and constantly refreshed.
PR and Earned Media
Own Bulk's PR and earned media strategy, building visibility through press coverage, organic reach and word of mouth.
Develop stories around product launches, partnerships, athletes and brand campaigns that press and creators actually want to carry.
Lead the PR agency: set the brief, the expectations and the measures, and hold them to the quality and relevance of coverage rather than volume.
Read cultural trends and audience insight, and turn them into timely brand activity.
Work with Brand Studio so storytelling and amplification are built into campaigns from the outset, not added afterwards.
Organic Social
Our organic channels sit with you. This is a change from how the team has worked before, and it is deliberate: the same person who builds relationships with creators and communities should own the channels those relationships show up on.
Own the strategy, editorial calendar and performance of Bulk's organic social channels across markets.
Set the channel strategy: what each platform is for, who it speaks to, and what good looks like on it.
Lead a social-first content model: fast, responsive, made for the platform, and briefed into the Studio where it needs craft.
Run social listening and cultural response, so Bulk shows up in the conversation while it is still happening.
Work with Performance where organic content is amplified, and with CRM and Loyalty to connect social engagement to retention.
Community
Define and lead Bulk's community strategy, building lasting relationships with people who share a passion for fitness, health and performance.
Develop programmes that turn customers, gym communities and advocates into active participants in the brand.
Create regular opportunities for participation through training experiences, local events and community partnerships.
Connect physical experience with digital engagement, advocacy and repeat participation.
Bring community…