Job Description:
Global Events and Engagement Manager (Fixed Term - 12 months)
Victory House -Trafalgar Place, Brighton, East Sussex, BN1 4FY
Angel Court -1 Angel Court, London, EC2R 7HJ
Can be based at any of the above offices
Full Time Fixed Term (12 months) -35 hours per week
£65,000 - £70,000 per annum dependent upon experience
Hybrid Working
We make health happen
Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.
Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.
Role Overview
We’re looking for a talented Global Events and Engagement Manager to lead the development, governance and delivery of high-quality events and content that strengthens Bupa Global’s market presence and deepens engagement with customers, prospects, intermediaries and colleagues.
In this role you will combine strategic thinking with operational excellence to deliver high quality, innovative and data informed events and experiences - with responsibility for event execution and content creation. You will work closely with sales and senior business leaders to ensure programs are executed seamlessly, aligned to business priorities and designed for measurable impact.
Lead the creation and delivery of a global events programme for Bupa Global’s priority audiences, creating consistent high-quality experiences and messaging across all customer touchpoints and channels including events (f2f and digital), social, earned and owned.
Build Bupa Global’s credibility as a thought leader in healthcare and innovation by turning insight and expertise into distinctive, timely and useful content.
Optimise event content to support internal teams across all regions with accessible, accurate and reusable content and messaging that builds understanding of Bupa Global’s proposition, priorities and the wider IPMI market.
How you’ll help us make health happen by:
Lead the planning and delivery of Bupa Global’s global events program, applying specialist events management expertise to create high-quality audience experiences aligned to commercial priorities, brand objectives and regional needs.
Manage end-to-end event delivery, including event briefs, formats, agendas, speaker coordination, delegate communications, logistics and on-site execution, reporting and analytics
Develop event strategies that support marketing objectives and enhance audience experience, engagement, and ROI.
Develop event strategies that support business objectives and enhance audience experience, engagement, and ROI.
Manage complex project plans, budgets, timelines, and vendor relationships to ensure high-quality execution and value for money events
Shape an integrated approach to events and content, partnering with regional Marketing teams and colleagues across the business to identify opportunities aligned to business priorities, develop compelling event narratives and speaker content, and amplify insights before and after events to extend reach and engagement.
Manage the end-to-end event content lifecycle, including briefing, commissioning, drafting, editing, approvals, publishing, maintenance, archiving and reuse across channels and markets.
Shape audience-led content from strategy through to execution, developing clear briefs and messaging frameworks and translating them into compelling thought leadership, campaigns, executive communications, social content, presentations, reports and event materials.
Manage internal contributors, subject-matter experts and external agencies, providing clear direction and constructive editorial challenge to deliver…