Job Description
Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Position Summary:
The CAA Brand Consulting Account Manager will play a critical role with one of our Brand Consulting clients. This position is responsible for supporting the strategic management and day-to-day execution of a premier collegiate sports and soccer sponsorship portfolio on behalf of the agency and its clients.
This role is responsible for supporting partnership strategies, commercial agreements, integrated sponsorship activations, and measurable business results across a broad range of collegiate and soccer properties. The candidate will support numerous sports verticals and strategy, identification, negotiation and management of partnership(s). Additionally, the candidate will interface with the client while working cross-functionally with internal/external partners, vendors, clients and agencies.
The Account Manager will work across a wide range of initiatives—from talent partnerships to integrated marketing campaigns—ensuring seamless execution and delivering best-in-class work that aligns with brand objectives.
Essential Functions:
Partnership Strategy & Management
Provide leadership in the day-to-day management of collegiate and soccer partnerships, with a focus on NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms.
Develop and lead comprehensive partnership strategies, identifying, communicating, and maximizing sponsorship assets to deliver measurable value for clients and successfully secure stakeholder buy-in.
Leverage established relationships across the collegiate athletics ecosystem, including universities, conferences, multimedia rights holders, agencies, and governing bodies.
Support negotiations for sponsorship agreements, marketing rights, naming rights, and partnership renewals, demonstrating a proven history of delivering successful commercial outcomes.
Support in the day to day management of collegiate sponsorship portfolios, often serving as the primary point of contact for university partners, conferences, rights holders, clients, and agency partners.
Support direct client relationships, serving as a trusted strategic advisor throughout the partnership lifecycle.
Participate in cross-functional planning and execution of integrated sponsorship campaigns, campus activations, hospitality programs, student engagement initiatives, and experiential marketing efforts.
Partner with Data & Analytics teams to establish partnership KPIs, measurement frameworks, ROI reporting, and optimization strategies.
Collaborate with Creative, Experiential, Social, PR, Digital, and Insights teams to ensure all partnership objectives are achieved.
Identify new collegiate and soccer sponsorship opportunities across athletics, campus life, NIL, women's sports, esports, and emerging properties that align with client objectives.
Mentor, develop, and manage junior team members while fostering a collaborative, high-performing culture.
Events & Activation
Attend collegiate and soccer sporting events, championship tournaments, conference meetings, sponsorship summits, and client activations throughout the year.
Support the execution of…