Director of Events & Field Marketing
Reports to: Chief Marketing Officer
Location: Remote (New England Area Preferred)
Travel: Approximately 25–35%, concentrated around peak event periods
About the Role
We’re hiring a Director of Events & Field Marketing to own how CallMiner shows up in person and in-region across North America and EMEA. Reporting to the CMO and leading a small events team, you’ll run our annual customer conferences, a global trade show program, and an ABM-aligned field program of executive dinners, roundtables, and partner events, all measured against clear pipeline and revenue targets. This is a player-coach role: you’ll set strategy and roll up your sleeves on execution.
Strategic thinking, creativity, and cross-functional collaboration are central to this role. You’ll bring marketing, sales, and customer success partners together for every event to create world-class experiences that represent our brand and stand apart from the pack.
Your program will span:
Hosted conferences, including our annual customer conferences in North America and EMEA
Trade shows and industry conferences
Regional field marketing events and programs, such as executive dinners, roundtables, lunch-and-learns, sponsorships, and ABM-aligned activations
Webinars
Channel and customer co-marketing events
What You’ll Do
Strategy, Pipeline & Budget
Develop the annual events and webinar strategy for North America and EMEA, built around incremental pipeline targets and pipeline acceleration and influence targets set each year in Q1.
Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation.
Partner with our local EMEA marketing team on localized execution, retaining ownership of EMEA events and field strategy and budget.
Stay current on events and field marketing best practices and shifts in the market and adjust strategy and tactics to stay effective.
Flagship Events & Trade Shows
Lead the strategy, development, and execution of our annual customer conferences, including LISTEN in North America and EMEA.
Lead the cross-functional effort behind each flagship event, working with marketing, sales, customer success, and product stakeholders on content and every element of a great event experience.
Own our trade show and industry conference program from selection through post-event follow-up.
Manage all event logistics and operations, and ensure booth design, event content, and promotion reflect our brand standards and differentiate us.
Regional Field Marketing & ABM
Partner with sales leadership to develop semi-annual regional field marketing programs in North America and EMEA, tied to incremental pipeline and pipeline acceleration targets.
Integrate events, field programs, and swag and gifting into broader account-based marketing (ABM) campaign sequences.
Develop an integrated attendance plan for each event and lead its execution.
Partner with demand generation, BDR, and sales teams on pre-event promotion and post-event follow-up.
Customer & Partner Programs
Work with customer success and channel teams to plan customer and channel enablement and co-marketing events.
Provide logistical support to customer success for Customer Advisory Board (CAB) meetings.
Measurement & Reporting
Lead ongoing analysis of event and field marketing performance, including promotion effectiveness and ROI at both the campaign and aggregate level.
Report results and recommendations to the CMO and revenue leadership.
Team Leadership
Manage, mentor, and develop a small events team as a player-coach, setting direction while staying hands-on in execution.
Build strong relationships with sales and customer success leadership and the core executive leadership team.
Use AI tools to multiply the impact of a small team, for example in account and attendee research, personalized invitations and follow-up, event planning documents, and post-event analysis, and build these practices into the team’s…