Department: Marketing
Location: Home-based in the UK, with occasional travel to the London office
Reports to: Marketing Director
Hours: 37.5 per week
Please note: this role is open to UK-based candidates only. We do not employ remote staff overseas and cannot offer relocation support. Candidates must already have the right to work in the UK; visa sponsorship is available only in exceptional circumstances.
Role Overview
Cambridge Spark is building a modern B2B marketing function to match an ambitious new direction: helping large, complex organisations build the capability to adopt AI and prove the results. We're investing in editorial, research, video, community and events to earn the attention and trust of senior leaders. The Head of Growth Marketing makes sure that trust turns into pipeline and revenue.
You'll own how marketing wins new clients: finding, engaging and converting the organisations most likely to buy from us. The right accounts, the right people within them, the right message, at the right time. That means building an account-based, data-led demand generation programme from the ground up, with a written playbook and clear measures. It covers our core business and the newer areas where we're growing: new markets, new propositions and new lines of business where pipeline has to be built from scratch.
Two partnerships sit at the heart of the role. With our Marketing Operations Lead, you'll build a best-in-class, technology-enabled and data-enabled demand engine, turning intent signals, scoring and account data into targeted action. With our highly skilled New Business sales team, you'll run joint plays on target accounts, agree what a qualified opportunity looks like, and build the feedback loop that tells us what actually converts.
This is a founding role. It suits someone who can set the strategy and run the programmes themselves, who is comfortable being measured on pipeline, and who wants to build something properly. As the programme proves its return, we expect to build a growth team around it.
Key Responsibilities
Growth strategy and targeting
Own the growth marketing strategy and annual plan, tied to company revenue targets and our priority sectors
Define, with New Business and Marketing Operations, our ideal customer profile, target account list, account tiering, and the personas and buying groups within those accounts
Write it down: build and maintain a shared growth playbook that marketing and sales both work from
Design account-based programmes across one-to-one, one-to-few and one-to-many tiers
New business and new markets
Focus on new logos: winning the organisations that don't yet work with us
Build pipeline for our newer propositions and markets as well as our core business, and help shape how each one goes to market
Direct the wider marketing team's work towards one goal: qualified account opportunities for New Business to convert. That means events that move accounts forward, customer proof points that build confidence, PR and earned media that open doors, email nurture that keeps accounts warm, and answer-engine optimisation (AEO) so we show up when buyers ask AI tools
Building the demand engine with Marketing Operations
Work hand in hand with the Marketing Operations Lead to build a best-in-class, tech-enabled, data-led demand generation capability across intent data, scoring, qualification, routing and attribution
Turn the signals and data that system produces into action: which accounts to prioritise, who to reach, when and with what
Partner with the Marketing Operations Lead on selecting and rolling out our account-based and intent platform. Marketing Operations owns the platform; you're its lead commercial user
Use AI tools to work faster and smarter, and help set the standard for how the wider team uses them in demand generation
Partnering with New Business
Run coordinated account plays with the New Business team, sequencing marketing and sales activity on priority accounts
Agree…