Senior Manager, Brand Advertising
This is an exciting opportunity for a seasoned marketing leader to join Capital One’s Brand Advertising Team. As a Senior Manager, you will serve as a key strategic partner, responsible for driving multi-channel, integrated advertising campaigns that deliver business results. This role requires deep expertise in advertising strategy and agency management with an emphasis on developing and executing advertising creative in partnership with the agency.
What you’ll do
Strategic Leadership: Lead the creative brief development of integrated, multi-channel advertising strategies (e.g., TV, print, display, radio, OOH) that deliver on business objectives
Agency Management: Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines/budgets
Cross-Functional Collaboration: Serve as the primary advertising lead in collaboration with Brand Planning, Media, Sponsorships, Social, and Insights teams. Drive integration across the organization to ensure a cohesive, integrated brand campaigns
Evidence-Based Optimization: Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance
Governance & Risk: Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality
Operational Excellence: Lead the team’s approach to process improvement, including creative development, reporting, and knowledge sharing across the team
Who you are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL :
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
As a LEADER:
You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this - to make things happen, create amazing work and inspire others.
This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location
Basic Qualifications:
Bachelor’s Degree or Military Experience
At least 7 years of experience in a marketing or advertising role
At least 2 years of experience managing, mentoring, or developing direct reports or junior team members
Preferred Qualifications:
Master’s Degree
7+ years of experience managing complex, integrated creative development across a variety of channels (video, audio, digital)
Significant experience managing senior level stakeholders and day to day creative delivery and production planning and execution with creative and media agency partners
Significant experience balancing tactical execution with strategic leadership, managing granular details while driving medium- to long-term initiatives
Expertise in navigating regulatory requirements and advertising governance
Proven ability to translate complex data and market insights into actionable advertising strategies
Proficiency in G-Suite (Slides, Sheets, Docs) and familiarity with advertising measurement tools (e.g., Kantar, Brand Effects)
Strong judgment, influence, and organizational skills, with a track record of driving cross-functional alignment with ability to prioritize independent tasks, socialize complex issues, and proactively…