- Pay
- $201–229k
- Where
- New York City, NY · McLean, VA · Richmond, VA · Plano, TX
- Level
- Senior
Senior Manager, Product Management - Consumer & Developer Experience (Marketing Audience Platforms Lead)
Senior Manager, Product Manager: Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and our industry.
About the Role
As the Marketing Audience Platforms Lead , you will architect the enterprise data backbone that powers modern, real-time personalization across every customer touchpoint. In this role, you will define and execute the strategic evolution of our core audience platforms—transforming fragmented data layers and traditional segmentation into a high-performance, intelligent audience ecosystem powered by real-time resolution and agentic workflows.
You sit at the critical intersection of customer data architecture, predictive AI, and omni-channel activation. You will champion frictionless, self-service audience discovery and activation for distributed Lines of Business (LOBs) while ensuring the underlying platform delivers sub-second latency, rock-solid governance, and petabyte-scale resilience. If you are passionate about transforming raw enterprise data into actionable, high-velocity customer intelligence that powers billions of interactions, this role is built for you.
What You’ll Do
Architect Enterprise Audience Strategy: Define the multi-year vision for our marketing audience engine, seamlessly integrating Customer Data Platforms (CDPs), identity resolution networks, and downstream activation channels into a unified ecosystem.
Pioneer Agentic & Predictive Integrations: Unlock the next frontier of audience building by integrating autonomous agentic AI and predictive modeling, enabling marketers to generate, refine, and optimize audiences via natural-language and automated workflows.
Scale High-Throughput Platform Performance: Champion platform reliability, query efficiency, and low-latency activation across modern cloud data architectures in tight partnership with engineering and technical product teams.
Deliver Frictionless Marketer Enablement: Establish a modern, multi-tenant self-service platform that eliminates operational dependencies, giving lines of business instant access to build, analyze, and syndicate high-value audiences.
Drive Strategic Ecosystem Partnerships: Steer strategic alignment with tier-one audience and CDP vendors, cloud data providers, and system integrators to co-create roadmaps that keep our enterprise tech stack at the cutting edge.
Embed Governance & Trust by Design: Establish robust, automated controls for data ethics, consumer privacy compliance (GDPR, CCPA, state privacy regulations), and role-based auditability without compromising marketing velocity.
Capital One Product Framework
In this role, you’ll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:
Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions
Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence
Technology Driven - Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value
Integrated Problem Solving - Identifies and resolves complex problems to deliver outcomes while mitigating product risks
Transformational Leadership - Leads cross functional teams to solve customer problems and drive organizational alignment
Basic Qualifications:
Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start…