JOB TITLE: Digital Content Manager
DEPARTMENT: E-Commerce
REPORTING TO: Senior Manager Design & Content
Who You Are:
Digital Content Manager is responsible for overseeing the end-to-end E-commerce studio production as well as leading the planning, creation and optimisation of digital content across the website – working closely between Brand and Ecom.
This role is pivotal in shaping brand storytelling, driving customer engagement, and making data driven decisions on aligning business and creative objectives. Cross-collaboration around multiple stakeholders to bring plans together in timely manner around seasonal campaigns, product launches, and customer trends.
What You’ll Do:
Own the end-to-end planning, creation and delivery of content across all customer-facing channels
Responsible for working between the studio and brand team to develop leading content
Manages ecommerce photography budgets, submission and approval of all photography invoices
Oversee relationship and work-flow with the studio and creative agencies
Oversee content strategy for regional roll-out including homepage, CRM and site-wide updates
Collaborate closely with teams on content learnings and CVR improvement requirements
Tracking and reporting insights through GA and / or other analytical platforms
Making sure all channels are up to date with the latest campaign and marketing imagery
Continually monitor competitor activity and relevant creative sources for inspiration
Manage workflow and career development of the Content Assistant and Digital Copywriter
Position Responsibilities:
Site 360 content and copy plans
Lead website content optimization
Balance data with brand image
Manage SFCC content deployment
Present strategies to stakeholders
Team management, mentoring, task prioritization.
Own Photography budgets & vendor relations
KPI’S:
On‑time content deployment
Content engagement and insights
AI project delivery & efficiency gains
Budget adherence
You’ll Need to Have:
Highly organised with attention to detail across both creative and commercials needs
Comfortable working in excel as well as digital native tools i.e. Asana, Figma, Google Analytics
Proven content production experience within an E-Commerce environment or luxury brand
Outstanding creative eye with the ability to demonstrate clear understanding of brand identity
As well as a creative mind, the role requires the ability analyse and draw meaningful conclusions
Working knowledge of HTML, CMS systems, CSS and email design
We’d Love to See:
Strong project management and analytical skills preferable
Excellent written and verbal communications skills
Exceptional organisational skills
Innovative problem solver and creatively-driven
Good people management skills with the ability to multitask and motivate
Line management experience of content producers and co-coordinators essential
Strong, energetic character able to team lead and positively communicate strategic ideas and adapt to changing requirements effectively
JC Perks:
Generous annual leave
Product allowance
Cross-brand discount
Exclusive employee sales
Private healthcare
Pension and life insurance
Employee assistance programme
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
About Us:
Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear,…