Location: London
Department: Global CRM
Reporting to: Global CRM Senior Email Marketing Manager
The Role
We are looking for a highly organised, proactive and commercially minded Email Marketing Coordinator to join our team and support the delivery of our global email marketing activity across key revenue-driving markets.
This is a hands-on role responsible for managing the end-to-end email process — from planning and briefing through to QA, and reporting. Working closely with Global Trade, Content, Creative, Design and Regional teams, you will ensure that our email communications are delivered on time, to an exceptional standard and in line with our luxury brand positioning.
The successful candidate will have a strong eye for detail, a genuine interest in luxury fashion and digital marketing, and the ability to manage multiple deadlines in a fast-paced, international environment.
Key Responsibilities
Global Email Planning & Calendar Management
Own and maintain the global email marketing calendar across key revenue-driving markets, ensuring all activity is strategically planned and delivered on time.
Work closely with Global Trade, Content, Design, CRM and Regional teams to align email activity with commercial priorities, product launches, campaigns and key trading moments.
Coordinate and manage outlet and retail email activity , working closely with regional teams to improve the cadence, consistency and quality of sends.
Ensure email activity is balanced across commercial, brand, editorial and customer-led communications.
Identify opportunities to optimise the frequency, timing and sequencing of email communications across markets.
End-to-End Email Delivery
Manage the email process from initial brief through to final deployment, ensuring all stakeholders are aligned on timings, content and requirements.
Liaise with Global Trade, Content and Design teams to develop compelling, on-brand email campaigns.
Create clear and comprehensive content and creative briefs , ensuring teams have all the information required to deliver high-quality assets.
Lead the day-to-day management of the email workflow/process tool, ensuring briefs, approvals, assets and deadlines are clearly tracked.
Ensure the email production process is followed consistently and efficiently across teams and markets.
Proactively identify potential delays or issues and work with relevant stakeholders to resolve them.
Email QA & Deployment
Own the final Q&A/QA process for all email campaigns prior to deployment.
Check that emails render correctly across relevant devices, browsers and email clients.
Ensure all content, imagery, product information, pricing, CTAs and links are correct and aligned with the approved brief.
Check tracking, UTM parameters, personalisation, segmentation and other campaign requirements where applicable.
Coordinate test sends and manage sign-off with relevant stakeholders.
Ensure all campaigns are delivered on time and to a consistently high standard.
Maintain a high level of accuracy and attention to detail, particularly during high-volume trading periods.
Reporting & Performance Analysis
Produce weekly and monthly email performance reports , as well as ad-hoc daily reporting when required.
Monitor key email KPIs including open rate, click-through rate, conversion, revenue, engagement, unsubscribe rate and other relevant performance metrics.
Work with CRM, Ecommerce and Analytics teams to understand campaign performance and identify opportunities for improvement.
Present performance insights and recommendations to relevant stakeholders in a clear and commercially focused way.
Use data to identify trends, successes and areas for optimisation across markets, audiences and campaign types.
Support regular reporting and analysis through platforms such as Looker Studio, Google Analytics and Power BI .
Competitor & Market Analysis
Conduct ad-hoc competitor research and analysis across the luxury fashion and wider premium retail landscape.
Monitor…