Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
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Who You Are:
The Manager, Social Commerce is responsible for building, operating, and growing Michael Kors’ emerging social commerce and marketplace channels. This role owns the end-to-end commercial performance of TikTok Shop, marketplace channels, and user-generated content (UGC) strategy — with the expectation that the portfolio will expand as new social commerce opportunities emerge. This is a builder’s role. The right person brings an entrepreneurial mindset and a true owner-operator mentality — someone who can stand up new channels from the ground up, define the playbook, and drive performance across platforms with very different business models and customer dynamics. They must balance brand integrity with commercial agility, moving quickly in fast-evolving environments while ensuring every touchpoint reflects Michael Kors’ brand standards. A passionate advocate for the customer, this person makes decisions by synthesizing multiple inputs — platform analytics, customer data, content performance, and competitive intelligence — to continuously optimize the social commerce experience. They will partner closely with Merchandising, Buying & Planning, Marketing, Creative, Social Media, CRM, Site Merchandising, Product Management, Technology, and Operations to activate and scale these channels.
What You’ll Do:
Own and Grow the Social Commerce Business
Serve as the owner-operator of Michael Kors’ social commerce portfolio, with direct accountability for revenue, traffic, conversion, and customer growth across TikTok Shop, marketplace channels, and UGC.
Develop and execute the commercial strategy for each channel, setting clear goals and translating them into actionable plans that drive measurable results.
Monitor performance across all channels on a daily and weekly basis, identifying opportunities and risks and driving swift action to improve results.
Build the business case for new social commerce opportunities as the landscape evolves, and lead the activation of new channels and partnerships.
Provide regular performance recaps and strategic recommendations to leadership.
TikTok Shop
Own the TikTok Shop storefront strategy, including product assortment, navigation, content-to-commerce integration, and promotional planning.
Partner with Social Media, Marketing, and Creative to align shop content with broader brand campaigns, trends, and cultural moments.
Manage product eligibility, catalog operations, and cross-regional alignment to ensure a complete and compelling shop experience.
Partner with merchants on product strategies, ensuring the TikTok Shop assortment reflects commercial priorities, trend opportunities, and customer demand.
Oversee the development of product briefs for all TikTok Shop live events, ensuring content is on-brand, commercially focused, and aligned with the broader marketing calendar.
Stay ahead of platform updates, algorithm changes, and emerging best practices to maintain competitive positioning.
Marketplace Channels
Own the commercial strategy for marketplace channels, including product assortment, pricing, and promotional planning.
Partner with Buying & Planning and Merchandising to ensure product availability and inventory alignment for each platform.
Monitor channel performance and customer dynamics, adapting strategy to maximize sell-through and customer acquisition.
User-Generated Content (UGC) Strategy
Own the UGC strategy across relevant platforms, driving ratings, reviews, and customer-generated content that strengthens product credibility and conversion.
Develop and manage programs to increase review volume and quality, including post-purchase campaigns, sampling programs, and syndication strategy.
Partner with Site Merchandising and Product Management to ensure UGC is surfaced…