We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are looking for a Senior Marketing Manager GB to join our Marketing Team. The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home.
SCOPE
The Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth.
You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.
RESPONSIBILITIES
Lead the development and implementation of the brand and category strategy across the GB & I markets
Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth
Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment
Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management
Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment
Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics
Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies
Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets
Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions
Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth
PROFILE
Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry
Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies
You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities
Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers
You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management
You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team
You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action
You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure
You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets
You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach
You are fluent in English, both written and spoken. German language skills are an advantage but not required
WHAT YOU CAN EXPECT
Competitive base salary
Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave
A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
Working for the biggest kids drink brand…