ABOUT SWIPESIMPLE
SwipeSimple helps small businesses get paid. Since 2013 we have built payment software and tools that merchants use to run their day: taking cards in person, sending invoices, collecting online, and keeping the books straight. Banks, payment processors, and resellers offer SwipeSimple to their business customers. Businesses can also sign up with us directly.
We focus on SMBs, with priority given to services businesses like HVAC, plumbing, chiropractic, physical therapy, salons and barbershops, and mental health and family counseling and more.
Serving these businesses well starts with understanding them. An HVAC owner and a salon owner get paid in different ways, and go to different places for information. Very few of them read marketing publications. They ask other owners, they follow the trade accounts and podcasts their industry already listens to, may go to trade shows, and they trust a recommendation from someone who has done the job over anything a vendor tells them.
That is the role. Learn what these owners deal with, find where they spend their attention, speak to the problems they actually have, and earn enough trust that they recommend us to each other.
THE ROLE
You own how SwipeSimple shows up in public: what we publish, where we take part, and whose stories we tell.
The work has to be specific enough to be useful. A plumbing contractor should read something of ours and learn how to handle a deposit on a job that has not been quoted yet, not general SMB advice.
You will publish for two audiences. Business owners who buy from us directly, and the banks and resellers who offer SwipeSimple to their own customers. The two do not always want the same thing from us.
WHAT YOU WILL OWN
These shares are estimates and will move as the work does.
Industry content, community, & events (roughly 35%)
- Write and produce content for our priority industries: guides, posts, videos, campaign material, all of it answering a specific question about payments or operations
- Run the content that goes out ahead of a sales push or an event, so an owner has heard of us before anyone reaches out
- Show up in the online communities where these owners already gather, and be useful there rather than promotional
- Build working relationships with creators, podcast hosts, and the people whose opinions carry weight in these trades
- Plan the marketing and communications around a growing trade shows and industry events schedule: outreach beforehand, social presence during, follow-up after
- Research and coordinate industry events and trade shows, manage the timeline, pre-briefing, and ensure the floor team has the presence and content they need for success
- Keep up the relationships with the associations and event organizers our owners already trust
Direct-to-business channels (roughly 25%)
- Run organic social and community for SwipeSimple Connect, which serves businesses that come to us without going through a bank or processor
- Produce and distribute Connect campaign content
- Manage the Connect social accounts day to day
- Bring in reviews on TrustPilot, Capterra, and similar platforms, and respond to them
Brand and partner channels (roughly 30%)
- Run the master brand SwipeSimple social handles
- Create brand content, then repurpose and distribute it across channels and formats
- Amplify announcements and wins from the banks and resellers who offer SwipeSimple
- Work with those partners on stories worth telling publicly
- Help the People team with employer brand content
Product (roughly 10%)
- Produce launch content for new features and plans
- Produce campaign content for the product and the App Marketplace
THE TEAM
This role reports to the Head of Marketing, with support from our Product Marketing Manager, our Sales Enablement Manager, along with RevOps and sales support. Product Marketing and Sales enablement will seed a significant portion of what you publish.
WHAT YOU BRING
- Three or more years running social and…