Cardinal Health™ WaveMark™ Solutions, is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. For more than 20 years, WaveMark™ has helped health systems automate and simplify clinical and supply chain workflows, enabling clinicians to spend less time managing supplies and more time focused on patient care.
Job Summary
The Senior Marketing Manager is responsible for brand strategy, account-based marketing, digital marketing, demand generation, content strategy and commercial sales enablement for WaveMark Solutions. This role will partner closely with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to translate business priorities into high-impact marketing strategies and programs. This is a people leader position with 2 direct reports.
You will drive the full customer engagement lifecycle, and execute marketing programs that build brand awareness, generate demand, strengthen customer advocacy, and differentiate WaveMark Solutions value to support our revenue goals and growth targets.
The ideal candidate combines strategic thinking with strong execution, is comfortable operating in a cross-functional environment, and can connect marketing activities to measurable commercial outcomes. They should bring a strong commercial mindset, customer orientation, and an ability to influence across functions without relying on formal authority.
Location: This position is remote and candidates must be based within the United States.
Responsibilities
Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling across all channels.
Develop and execute integrated demand-generation and account-based marketing (ABM) strategies that engage priority accounts and create qualified opportunities for the commercial organization.
Manage the activation of WaveMark’s value proposition and messaging across the customer journey and translate strategic positioning into compelling, customer-centric content and campaigns.
Own and expand WaveMark’s customer advocacy strategy to build a sustainable pipeline of customer advocates and develop compelling customer stories, case studies, testimonials, speaking opportunities, peer-to-peer programs, and other advocacy assets.
Partner closely with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
Create clear reporting for marketing and commercial leadership that demonstrates marketing impact across engagement, leads, advocacy, pipeline, and revenue influence.
Apply insights from campaign performance, customer feedback, and commercial teams to continuously improve marketing strategy and execution.
Own end-to-end management of the marketing budget, from annual planning and investment prioritization through monthly spend tracking, forecasting, and ROI measurement, ensuring marketing dollars are allocated effectively and aligned to business priorities.
Manage, coach, and develop direct reports, setting clear goals and expectations, supporting career development, and empowering the team to execute key initiatives and deliver against business objectives.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent work experience, preferred.
8+ years experience in B2B marketing, preferably within healthcare, medical technology, healthcare technology, or another complex solution-based environment. Saas experience preferred.
Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs preferred.
Experience with account-based marketing,…