About Carewell
Are you an impact-driven problem solver who is passionate about making a difference in the lives of others while contributing to a fast growing start-up? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.
Our Data Philosophy
We build for leverage, not volume. That means self-service by default — stakeholders should be able to answer their own questions, with us as partners on the analysis that actually requires one. It means building everything so it can be used by LLMs, not just people; AI tooling isn't perfect, but we'd rather work at its edge than wait for it to be easy. And it means impact above all: we prioritize work with a measurable effect on the business, and we say no to work that doesn't move it forward.
About the Role
Carewell runs on a mix of e-commerce fundamentals and service delivery — merchandising, marketing, and revenue on one side; Care Services and customer support on the other. As the Business Insights Analyst, your role exists to make sure every part of that business can see, in numbers, whether it's working.
You won't be reporting the news. You'll be figuring out what's actually driving the number to move, building the report or tracker that lets a stakeholder self-monitor going forward, and helping them land on the levers worth pulling next. You'll work across financial reporting, marketing efficiency, merchandising and margin, customer cohort behavior, and Care Services productivity — not as a subject matter expert in any one of them, but as someone who's demonstrated, repeatedly, that they can get fluent in a new part of a business fast enough to build something useful in it.
This role reports to the Sr. Director of Analytics & Data Engineering, who owns the canonical data model and BI architecture. You won't own that architecture — but you'll work inside it daily, and you'll need to understand table structure well enough to direct how existing tables should be re-engineered to support the analysis you're building.
This is a role built for someone who wants to go deep on the analysis and the business itself, not climb toward people management. We're looking for 3–5 years of experience and someone who's genuinely excited about spending the next several years getting better at this craft, not treating it as a one-year stepping stone.
What You’ll Do
Build Reports That Drive Action, Not Just Reporting
Design and build reports and dashboards that help stakeholders self-monitor their part of the business
Go beyond "what happened" to "what's driving it" — identify the underlying business drivers behind metric movement
Partner with stakeholders to use data to drive strategic business decisions
Help identify the KPIs a given team or function should actually be watching, and build the reporting that tracks them on an ongoing basis
Build and maintain monthly financial reports, incorporating light financial analysis across revenue, margin, and cost lines
Retire or simplify reports that no longer drive decisions, so stakeholders aren't left sorting signal from noise
Work Across the Business
Marketing efficiency analysis: CAC, LTV, spend efficiency, channel-level performance
Merchandising, revenue, and profit/margin analysis: product- and category-level performance, margin drivers
Customer cohort behavior: retention curves, repeat purchase patterns, Autoship performance
Care Services productivity analysis: throughput, service-level metrics, staffing efficiency
No single one of these needs to be a specialty coming in — you'll need to show you can ramp into a new analytical domain and produce something useful, not just competent, in it
Turn Feedback Into Measurable Levers
Take stakeholder input — a hunch, a…