About Carrier
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow on Carrier social media at @Carrier.
About This Role
The Vertical Market Manager (VMM), Data Centers role is responsible for developing and executing Carrier's growth strategy within the data center market. This role serves as an industry subject matter expert, bringing deep market intelligence, customer insights, and strategic guidance to help Carrier expand share of wallet, improve customer outcomes, and accelerate growth across equipment, controls, service, digital, and lifecycle solutions.
VMM partners closely with Sales Leaders, Strategic Account Managers, Product Management, Marketing, and Business Unit leaders to shape go-to-market strategies, influence solution roadmaps, support strategic customer opportunities, and strengthen Carrier's position as a trusted advisor within the data center industry.
What Success Looks like in the Role
Success in this position will be measured by the individual's ability to influence revenue growth, expanded share of wallet within strategic accounts, improve Carrier's market position in the Data Center vertical, support accelerated pipeline development, and strengthen customer and industry relationships across the segment.
Key outcomes include:
Development and adoption of vertical growth strategies and sales playbooks.
Increased executive-level customer engagement and customer intimacy.
Enhanced Carrier visibility and credibility within the Data Center industry.
Influence on portfolio, solution, and innovation roadmaps aligned with market needs.
Strengthened collaboration across sales, product management, marketing, and business units to achieve growth objectives.
Influence increased revenue and pipeline across priority Data Center accounts.
Impact improved penetration and share of wallet within strategic customers.
Key Responsibilities
Vertical Strategy & Market Leadership
Develop and maintain the Data Center Vertical Strategy, including growth priorities, target subsegments, customer segmentation, and go-to-market motions.
Serve as Carrier's internal subject matter expert on data center trends, investment patterns, customer priorities, regulatory developments, and competitive dynamics.
Monitor and communicate key leading and lagging indicators, including TAM, SAM, construction activity, market growth, and competitive positioning.
Deliver actionable market intelligence and recommendations that inform vertical priorities, resource allocation, and growth investments.
Sales Enablement & Growth Acceleration
Partner with Strategic Account Managers and Enterprise Account teams to develop and execute account growth strategies focused on share-of-wallet expansion.
Support high-value customer pursuits by providing industry expertise, business insights, outcome-based value propositions and aligned pitch materials.
Develop vertical-specific sales tools, playbooks, and customer engagement frameworks.
Identify and prioritize strategic opportunities across existing and target accounts.
Support the IPMT process for Hyperscale and Colocation customer subsegments.
Customer Insights & Account Planning
Conduct market, customer, and account-level research to identify customer business drivers, investment priorities, and growth opportunities.
Develop executive-ready account profiles,…