Job Title: Digital Marketing & Commercial Analytics Manager
Division: Marketing & Digital
Job Type: Permanent, Full Time (35 hours per week)
Location: Hybrid - 2 days working from Head Office in Wembley Park; 3 days working from home
Reports To: Head of Digital & D2C Marketing
Direct Reports: Senior CRM Executive
We reserve the right to close this vacancy early should a high level of interest be received.
About The Role
We are looking for an experienced Digital Marketing & Commercial Analytics Manager to lead and develop our analytics strategy and capability across our Marketing & Digital team. You will turn data from our digital channels, D2C business, CRM and new-business projects into clear, actionable insights and recommendations that shape how we trade, market and grow.
As our digital, D2C and CRM activity continues to develop, we are looking strengthen our in-house analytics capability and build stronger foundations for how we use data and insight. This is a newly created role , designed to bring a consistent, evidence-based approach to decision-making across four workstreams: Digital Analysis, D2C Optimisation, New Business Analysis, and B2B & CRM strategy . The role will also work closely with our external agency partners, helping us use their expertise effectively while developing greater analytics capability within the team.
This is primarily a strategic role , with responsibility for shaping and leading our analytics approach and translating insight into clear actionable recommendations. You’ll also be willing to work hands-on with the data where needed, particularly while we build stronger analytical foundations across the team. Strong people and relationship building skills will be key as you’ll manage and develop the Senior CRM executive and work closely with our HQ teams,
You will report to the Head of Digital & D2C Marketing and work closely with colleagues in marketing, trading, CRM, sales and senior leadership to help build a more proactive, insight-led approach to decision-making .
Key Responsibilities
Digital Analysis
Build, develop and own performance reporting across paid, owned and earned digital channels.
Build a single source of truth for campaign effectiveness, replacing fragmented, inconsistent reporting.
Run funnel diagnostics to identify drop-off points and growth opportunities across the customer journey.
Turn platform data into prioritised recommendations, and agree a test-and-learn plan with channel owners.
D2C Optimisation
Develop, improve and own conversion rate, average order value (AOV) and retention analytics for our direct-to-consumer business.
Provide insight to the Trading and Acquisition/Retention teams to inform strategy promotion and lifecycle decisions.
Use data and insight to identify friction across the D2C purchase journey and help prioritise fixes with UX and CRO colleagues.
Develop and maintain recurring performance dashboards for senior stakeholders.
B2B & CRM Strategy
Own and develop CRM analysis and strategy, working closely with the CRM team on data quality, segmentation and campaign performance.
Support our B2B and education growth agenda with the insight and analysis needed to size and prioritise opportunities across our portfolio.
Connect CRM performance to wider commercial and B2B outcomes through clear, regular insight and reporting.
New-Business Analysis
Provide analytical support to our proof-of-concept process for new products and opportunities
Support the assessment of new opportunities as they enter the triage pipeline; providing objective, data-backed recommendations
Present pilot results and recommendations to senior leadership to support clear embed-or-stop decisions
Leadership & Collaboration
Act as the analytics subject matter expert in Marketing & Digital leadership discussions, providing clear, evidence-based recommendations and constructive challenge.
Coach and support colleagues who currently run their own reporting, helping to build analytical confidence…